to see that you are on the journey,” said Stamm.
Different Companies, Similar Goals
Later in the morning, Jonathan Maher discussed “Putting
Sustainability Into Action.” As vice president, sustainability at
L’Oréal, Maher has a key leadership role in the execution of the
company’s Sharing Beauty with All project—a major endeavor considering the size and diversity of the brands within the
For example, the company had to screen 40,000 formulas just
to establish the criteria for improving biodegradability and decreasing its water footprint.
Another Day 1 speaker was Chris Birchby, CEO of Coola
Suncare, a fast-growing sun protection company. Birchby told the
story of growing his company, including a few bad breaks (like a
fire at a warehouse) and lessons learned from dealing with some
shady contract manufacturers too.
“We own all of our own formulas. Without the threat of being
able to take it somewhere else, you will never get good pricing,”
he said about working with contract manufacturers.
Birchby talked about the issues formulating sunscreens that
are organic and natural,
and insisted that product
improvement is a continual
“Every product is never
done,” he said. “We are al-
ways looking for new in-
gredients that can help us
boost our formula.”
Birchby recently moved
his growing firm into a new
headquarter building in
Carlsbad, CA and has in-
creased its reach through-
out the beauty category.
This year, Birchbox will send
out 1.9 million samples of
Coola’s natural sunscreens
and the brand can be found
in Sephora and Ulta.
In addition, Coola created Walmart’s Hang Ten sunscreen
brand line, which has some organic ingredients, and Coola is also
the engine behind Bare Republic Natural Sunscreen, a mineral
sunscreen that is sold in Target.
“We are bringing healthy sunscreen to the broader market,”
On the second day of the Sustainable Cosmetics Summit,
representatives from other well-known brands took to the podium, including Brandi Halls, director of communications for Lush.
She discussed projects such as the SLush Fund (2% of what
Lush spends on raw materials and packaging is donated to the
fund, which is then used to start sustainable farming and community projects from scratch) and the Charity Pot, a program that
since 2007 has enabled Lush to donate more than $10 million to
more than 850 grassroots charities in 42 countries.
“But at Lush, we don’t believe change only happens from
monetary donations,” Halls said. “We are a campaign company.
We turn our stores into campaigning centers and march, because
our founders believe we are doing more than selling soap.”
As examples, she cited how Lush took a stand on the current
refugee crisis in Europe with its #refugeeswelcome signage that
was posted in 240 store windows, as well as its“Break Free From
According to Halls, through this endeavor Lush is encouraging staff and customers to be part of eight actions at major fossil
fuel projects around the world.
Halls also acknowledged the quandary that every cosmetic
company faces when it comes to being sustainable; after all, operating a manufacturing business consumes valuable resources.
She told the audience, “We are part of the problem—but we are
trying to be part of the solution.”•
Coola Suncare’s Chris Birchby spoke
about the challenges of growing a brand
in the sun care category and being sustainable while doing it.
Tabletop exhibits were also part of this two-day summit. Quantis offered attendees a chance to see its “Life Cycle Perspective” business game designed
to analyze what people understand about LCA.