Ventures-backed RetailMeNot, a user-generated coupon site
that dominates search rankings for coupon searches. Mary Kay
went to court noting that it doesn’t sell directly to the public,
nor does it offer deals or coupons. Mary Kay lawyers maintain
that RetailMeNot’s presentation of Mary Kay coupons misleads
consumers and harms the brand and its relationship with its
independent consultants. Last year, RetailMeNot claimed more
than 450 million consumer visits to its sites.
In May, Mary Kay entered its newest market, Colombia and
its products are now available in more than 35 countries, including Mexico, Brazil and Argentina.
Last month, The Direct Selling Association (DSA) inducted Michael Lunceford, senior VP-public affairs for Mary
Kay Inc., into its Hall of Fame. Lunceford was honored for
his substantial contributions to the DSA, the Direct Selling
Education Foundation and the direct selling industry over a
more than 30-year career. Lunceford is the fourth executive
from Mary Kay to be inducted into the DSA Hall of Fame.
Past inductees include Mary Kay Inc. founder Mary Kay Ash
in 1976, Monty Barber in 1988 and former Mary Kay vice
chairman Richard C. Bartlett in 1994.
Through the Mary Kay Foundation, the company has
been a big supporter of ending women’s cancers and domestic violence. Trough the years, the Foundation has awarded
more than $17 million to cancer researchers and $37 million
to shelters and programs.
Also last month, the company retained CBRE, the
world’s largest commercial real estate services and invest-
ment firm, to explore future options for the company’s global
manufacturing and research and development (R&D) facility
located in Dallas. The analysis by CBRE will provide insight
and analysis for Mary Kay Inc. as the company considers
updating its existing operation or building a new facility to house
both manufacturing and R&D.
“Approximately 75% of our business is overseas today and
yet more than 50% of Mary Kay products produced at the Dallas
manufacturing facility are exported to our international markets,”
said David Holl, president and chief executive officer for Mary Kay
Inc. “As we approach the status of a top five beauty brand globally,
it’s essential that we continue to have state-of-the-art manufactur-
ing and research and development facilities to produce the highest
quality skin care and color cosmetics for our more than 3. 5 million
independent sales force members worldwide.”
Mary Kay’s current global manufacturing facility opened on
Regal Row in Dallas in 1969. Today, the 420,000-square-foot facil-
ity produces up to 1.1 million units of made-in-America products
per day, of which 57% are exported to Mary Kay Inc.’s international
markets. As CBRE completes its analysis, construction sites for a
possible new facility will be considered in the Dallas/Fort Worth
“Whether we update our current Regal Row facility or explore
options to build a new one, our investment could range from $80
to $100 million,” said Holl. “As we have been for more than 50
years, Mary Kay is committed to ensuring that our products con-
sistently meet or exceed consumer expectations. The analysis from
CBRE will help point us in the right direction as we continue to
provide best-in-the-industry products to our Mary Kay brand lov-
Following the completion of CBRE’s analysis, Mary Kay Inc. is
expected to make a decision regarding the manufacturing and re-
search and development facility by the end of 2015.
Mary Kay Inc. employs approximately 600 manufacturing and
R&D employees in Dallas.
Clear Proof is Mary Kay’s
answer to acne.
Lisalyn Jacobs with the National Task Force to End Sexual and Domestic Violence
Against Women, far left, and Anne Crews from The Mary Kay Foundation, far right,
flank recipients of the Unsung Hero Award honored last year in Washington, D.C.