Sales: $612 million
Key Personnel: Mauro Schnaidman, president and chief executive officer; Paulo Moledo, president, Jafra US; Mari Loli Sanchez
Cano, president Jafra Mexico; Pragna Chakravarti, chief scientific
officer/Sr. VP-research and development.
Major Products: Royal Jelly, Jafra Dynamics, Time Dynamics,
Jafra Pro, Ultra Nourishing Gold Moisturizer, Jafra Spa, Royal
Almond, Tender Moments (bath and body), Jafra Color, Jafra
Fragrance, including Navigo, JF9, Adorisse, Jande, Eau d’Aromes,
New Products: Advanced Dynamics, Kajal Eyeliner, Peach and
Magnolia Body Care, Rapid Dry Nail Lacquer, Ships Ahoy Kids
Line, Coconut and Lime Body Care, Jafra Fragrance: Gardenia
Blossom, Bloom, Diamonds, Gentleman, Rio Girl.
Comments: Sales rose 2% last year. Jafra continues to partner
with the Beauty Bus Foundation and together they provide free
beauty products as well as beauty and grooming services to care-givers and patients. Jafra also supports My Stuff Bags Foundation
by providing duffel bags stuffed with products to foster children
across the country. Additionally, local women’s centers are also
supported by product donations from Jafra.
According to sources at Jafra, the company has a number
of new products in the pipeline for 2014 including: CC Cream,
Because Lip Gloss, Royal Jelly Luxury Lipstick, Curl Luxe Mascara,
Marine Botanicals, Gold Dynamics. Key product launches in 2013
included Jafra Vibe, Always Color Stay-On Eyeshadow, Botanical
Expertise Hair Care, Jafra Fragrances Beyond Limits, Razzi Mania,
Sales: $582 million for sun and foot care products. Corporate
sales: $44 billion. Net income: $4.5 billion.
Key Personnel: Kenneth C. Frazier, chairman and chief executive officer; Robert M. Davis, executive vice president and chief
financial officer; Bridgette P. Heller, executive vice president and
president, Merck Consumer Care.
Major Products: Sun care—Coppertone (Sport, Water Babies
and UltraGuard) and Bain de Soleil sun care products; Skin care—
A+D Ointment; Foot care—Lotrimin, Tinactin and Dr. Scholl’s.
New Products: Coppertone Sport AccuSpray, Coppertone Travel
Size Continuous Spray, Coppertone Tattoo Guard Continuous Spray,
Coppertone Clearly Sheer for Sunny Days and Beach and Pool.
Comments: Sales dipped 3% for sun and foot care products last
year. But the big news at Merck is that the company is getting out
of the consumer products business in order to focus on its vast
pharmaceutical empire. As a result, this is the last year that Merck
will appear in The Top 50.
In May, Merck entered into a definitive agreement to sell its
consumer care business to Bayer AG for $14.2 billion. Under the
terms of the agreement, Bayer will acquire Merck’s existing OTC
business, which includes the global trademark and prescription
rights for products like Claritin and Afrin, as well as the company’s venerable Coppertone sun care brand, Lotrimin OTC itch
products and Dr. Scholl’s foot care. The transaction is expected to
close later this year. Bayer will pay for the acquisition with a $14
billion loan from 23 banks.
“Merck Consumer Care is a strong business with a portfolio
of well-established product brands, such as Claritin, Afrin and
Coppertone, that are leaders in their respective categories,” said
Dr. Marijn Dekkers, Bayer AG chairman of the board of manage-
ment.“The combination of Merck Consumer Care’s complemen-
tary portfolio of products and geographic reach with Bayer’s will
create a global consumer care business better positioned to serve
consumers around the world. We look forward to having the
talents of the Merck team, with their track record of innovation,
joining our strong Consumer Care team at Bayer HealthCare.”
“We are adding significant scope and earnings power to a
business that is already delivering strong margins and stable cash
flows,” said Bayer CEO Dr. Marijn Dekkers.
Until that deal is done, Coppertone will keep doing what it does
best—protect consumers from UV and warn them when enough is
enough. Coppertone kicked off the second year of the Making the
Sunscreen Grade program, which empowers parents, teachers and
camp counselors to set strong examples for children by integrating healthy sun habits. According to results of an Australian survey,
parents who use sunscreen while outdoors with their children increased the odds of their children practicing sun-smart behaviors.
22.JAFRA COSMETICS Westlake Village, Ca • 805.449.3000 • WWW.jafra.Com
23.MERCK Whitehouse station, nj • 908.298.4000 • WWW.merCk.Com