14.CHURCH & DWIGHT Ewing, nJ • 609.683.5900 • www.churchdwight.com
Sales: $2.3 billion for household, personal care and oral care
products. Corporate sales: $2.9 billion. Net income: $350 million.
Key Personnel: James R. Craigie, chairman and chief executive
Major Products: Arm & Hammer and Xtra laundry detergent;
OxiClean, Scrub Free, Kaboom and Orange Glo household
cleaners; Nair depilatories; Oragel oral analgesics; Closeup and
New Products: Arm & Hammer Crystal Burst unit dose detergent, Xtra Sensitive and Xtra Warm Vanilla Comfort detergents,
Arm & Hammer Ultra Power detergent, Nair Spa Clay Total Care
Trio, OxiClean Dishwashing Booster, Trojan lubricants, Arm &
Hammer Tooth Tunes toothbrushes.
Comments: Corporate sales rose 7% last year, which the company attributed, in part, to higher sales of Arm & Hammer liquid
laundry detergent, Xtra liquid laundry detergent, Oxiclean laundry additives and the new A&H Crystal Burst unit does laundry
detergent. These gains were partially offset by lower sales of A&H
powder detergent, Spinbrush toothbrushes and Arrid deodorant.
Organic sales growth rose 5%.
CEO Jim Craigie is never shy about promoting Church &
Dwight’s performance since he took over in 2004. During those
nine years, the company’s total shareholder return of 145% easily
outdistanced No. 2 Colgate. He credits C&D’s strong results to
several factors, including:
• Recession-resistant product portfolio;
15.SUN PRODUCTS wilton, ct • 203.254.6700 • www.sunproductscorp.com
Sales: $2 billion.
Key Personnel: Jeffrey Ansell, chairman, president and chief
executive officer; Al Drewes, executive vice president, chief financial officer and supply chain; Scott Almquist, chief customer
officer; Gretchen Crist, senior
vice president, chief human
resources officer; Blair Hawley,
chief supply chain officer; Brian
Del Buono, chief legal officer and
secretary; Jeffery Strong, executive vice president, retailer brands
and Canada; Ed Vlacich, executive
vice president, national brands;
Carlos Linares, chief technology
All Might Pacs won the TNS Product of the Year award.
Major Products: Wisk, All, Surf, Sunlight, Cuddlesoft and
Snuggle laundry care.
New Products: All Stainlifter with wash-in pretreats, All Fresh
& Sensitive, Snuggle Exhilarations, All Mighty Pacs, Wisk Deep
Comments: Sun Products is the No. 2 player in the US laundry detergent category. The company expects to stay there thanks to several introductions such as All Mighty Pacs and Wisk Deep Clean PowerBlasts.
Both products make it easier than ever to get cloths clean. In fact, in an
interview with HAPPI earlier this year, Ed Vlacich, Sun’s EVP-national
brands, noted that convenience is the No. 1 benefit consumers cite
these days, with value coming in at No. 2.
But whether its value or convenience, consumers are showing
a preference for Sun Products’ detergent brands. All and Surf have
earned top spots in the TNS Product of the Year award contest.
Earlier this year, Carlos Linares joined the company as chief