Wet Cloths with Gain scent and 180° Duster with Gain scent, all designed to attract Gain’s loyal following. The move follows P&G’s extension of the Gain brand from laundry care to dish detergent in 2010. Making the task easier and more njoyable is a key seller in the cleaning sector, regardless of product form. In fact, what could be more fun than watching a robot clean for you? Here too, wipes are finding a role. O-Cedar, for example, recently rolled out
the O-Duster, billed as the first“affordable” robotic floor cleaner. It uses exclusive disposable electrostatic cleaning cloths to attract and retain dust, dirt and hair.
Users attach the cloth to a flexible mesh base on the device, select
the timed cleaning program and dispose of the cloth after use.
O-Duster works on hard floor surfaces including wood, tile, laminate, marble and linoleum, according to O-Cedar, which is part of
Freudenberg Household Products, a division of the Freudenberg
Group. The device is stocked at retailers such as HEB, Publix,
ShopRite, Target, Walmart and Winn Dixie for $39.99. The electrostatic pad refills are priced at $8.99.
Swiffer now comes in
‘Fur’ the Kids
Taking care of lingering odors and dirt from“fur kids” has created
another niche for wipes makers to explore.
BioLargo, a maker of environmentally-friendly antimicrobial and disinfecting technologies, has created the Nature’s Best
Solution pet-centric line of products, which includes wipes.
Offered through the firm’s wholly-owned subsidiary Odor-No-More, the range includes Natures’ Best Solution Litter Box Wipes.
Green Hygienics is expanding its stable of green wipes with
pet-centric wipes for paws, eyes and ears. There’s even medicated
anti-itch wipes, bathing wipes and tooth cleaning products. Each
wipe product can be made from traditionally sourced paper or
100% biodegradable organically grown bamboo.
But it’s not all about eliminating Buster’s lingering scents; wet
wipes can play a role in reducing pathogens too.
For instance, All American Pet Company’s PAWtizer alcohol-free, antibacterial wipes are present in the UCLA Health System
to eliminate the potential risk of passing pathogens, which can
compromise the health of patients, medical staff and visitors, as
well as the therapy dog handlers themselves.
“There are more than 640,000 registered therapy dogs ad-ministering to 32,689,220 patients in 5,385 US hospitals annually.
There are hand sanitizers at the entrance of every hospital room
to sanitize our hands, but no one is sanitizing the therapy dog’s
paws. It is a well-established fact that there are as many germs on
paws as there are on hands—if not more so in a medical facility,”
said Barry Schwartz, CEO of All American Pet Company.
Right on Hand
In hospitals and other I&I settings,
easy access to wipes helps increase
compliance, which reduces risk
of illnesses spreading and helps
keep facilities cleaner.
For instance, Duo LLC has
created a unique system that places
wipes at critical place; its Tri Hygiene
System is a patented and trademarked system
for personal hygiene that combines toilet paper and
flushable wipes in a single place. To protect plumbing systems and wastewater treatment the wipes are flushable.
When it comes to keeping surfaces free of germs and pathogens, no brand is more synonymous with disinfection than
Clorox. The Clorox Professional Products Company recently announced that its Clorox Commercial Solutions Clorox Hydrogen
Peroxide Disinfecting Cleaners, which were rolled out in March
last year, won the 2012 International Sanitary Supply Association
Innovation Award for Best Cleaning Agent.
In other I&I wipes news, Green Innovations’Green Hygienics
unit has signed an exclusive North American licensing agreement with Tauriga Sciences Inc. for the commercial launch of
hospital grade products including 100% tree-free bamboo-based
biodegradable disinfectant wipes. And, a new patent has been
issued (US Patent No. 8444007 B2), for a dispenser for moisturized sheets in the core of a toilet paper roll, a location is particularly handy for toilet use. In using existing bathroom fixtures, the
novel concept dispenses the moisturized sheets from the volume
of the core previously occupied by the conventional spool. The
invention further provides a hermetically sealed refill unit and a
method of dispensing and refilling.
A Bright Future
Freedonia is predicting solid growth moving forward for the
wipes market. Demand for wipes in the US, according to the
Cleveland-based market research company, is forecast to rise
5.1% a year to $2.5 billion in 2016, aided by ongoing improvements in the economy and features that make wipes go-to products—ease of use, disposability, portability and reduced risk of
It is a rosy outlook for nonwoven wipes as consumers continue to crave these convenience products.
“Convenience around the house, while traveling and in other instances, continues to make wet wipes desirable. They are
now part of the routine shopping list for many consumers,” said
Stansbury. “Marketers are taking advantage of developments in
materials, like softer, stronger, scrubbing surfaces and truly flushable and ‘natural’ fibers. They are combining these characteristics
with additives that make every type of cleaning, cleansing, soothing, fragrant (and fragrance-free) and other functional feature to