known for its cutting edge influence
on hair trends and techniques to create these looks.
In the 1980s, Jingles brought advanced education training to the
US with academies in both San
like Spray Treat and Mega Hold Hairspray to the mainstream.
Robanda purchased the brand 13 years ago from its second
The name ProRituals was attached to the brand during this
new ownership change. The introduction of Italian hair color was
now a big focus for the ProRituals brand, as was the focus on producing a wet line that used botanical ingredients with pH values
to close the hair’s cuticle and lock in color and create alternative
textures while maintaining the integrity of the hair.
The lineup includes 19 neutral series for stylists who want
cool and warm foundation options.
Why We’re Watching: Italians make great food…and great hair
“Our Italian hair color is a powerful tool for us,” explained
Terrence Michael Renk, creative director for ProRituals. “We put
the maximum amount of dye load in every tone at every level of
our 3.38oz. tubes. These colors can be used both as permanent
and demi-permanent colors and have a low 65-tube inventory.”
Year Founded: 2010
Names To Know: Indie Lee, founder and CEO
Major Products: Squalane Facial Oil, Brightening Cleanser,
Swiss Apple Facial Serum, CoQ- 10 Toner
Hero Product: Squalane Facial Oil. According to Lee, this moisturizer is so simple—it’s only made from one ingredient, olive-derived squalane oil—yet it is so effective. It’s similar to the skin’s
sebum so it absorbs quickly, doesn’t leave any greasy residue behind, and keeps skin looking plump and dewy.
Stocked At: IndieLee.com, Saks Fifth Avenue, Anthropologie,
Newest Launch: Indie Lee just gave its Hydrating Body Balm a
bit of a facelift, which company founder and namesake Indie Lee
is“super excited about.”
It is one of her favorite products especially during the winter,
because it really is a“do it all” balm.
“It’s like that go-to pair of black pumps in your closet— always
there for you when you need them and goes great with any outfit.”
In fact, Lee keeps a pot of the Hydrating Body Balm on her vanity
and in her office to combat dry skin patches at a moment’s notice.
Brand Story: Indie Lee started the collection after she was diagnosed with a nearly fatal brain tumor“that was most likely derived from the environment,” she told Happi.
“It was a hard diagnosis for me to understand because at the
time I thought I was living a healthy lifestyle. I ate organic! I had
a greenhouse where I grew my own organic produce!”
After the diagnosis, her doctors helped her realize that her
health issues could have been the result of something as simple
as what she was putting on her body day in and day out.
“Even though I thought I was living healthy, I wasn’t really
paying attention to my beauty routine,” she recalled. “I learned
that the skin absorbs a good portion of whatever you put on it
and in a sense, you are what you apply.”
After waking up from a successful surgery to remove the tu-
mor on Earth Day 2009, she realized that she not only had an op-
portunity to make the most out of her situation, but to also help
educate others and provide a healthier answer. So she created the
Indie Lee collection, a line of eco-chic face and body products.
Why We’re Watching: There will always be other all-natural
products on the market, but Lee insists that her story and her
product knowledge can help others live
their best lives.
“While we offer beauty without sacrifice—amazing, effective, natural products at
a reasonable price, that look good on your sink
or vanity—the key thing that sets us apart from
other brands is that we are approachable and
relatable,” she said. “We strive to empower
others to make healthier choices. Being
given a new lease on life, my mission has
been to teach others how choices they are
making in their lives can potentially impact them.”
What’s Next: Indie Lee continues to expand into new markets monthly—in spas,
salons, boutiques and large retailers—and
is expected to launch a few new and exciting products over the coming months.
In addition, Lee will travel throughout
the US and Canada in 2016 to meet with
new customers. Some trips will be speaking engagements in front of medium to
large groups, while others will be one-on-one time. All in all, the year ahead looks
bright for this brand. •