Year Founded: 2012
Names To Know: Cristina Bartolucci, founder/CEO
Major Products: Expresso Natural Stain Brow Powder, Filter
Feature Luminizing Face Balm, It’s Not Black and White Eye
Primer, Nom Nom organic plumping balm
Hero Product: Expresso Natural Stain Brow Powder combines
the forgiving quality of a powder with the long-lasting intensity
of a stain. Derived from coffee seed oil and other natural ingredients, this product comes in two universal shades for easy custom
Stocked At: online www.peekbeauty.co, Space.NK.Apothecary
Newest Launch: Nom Nom organic plumping balm, a tinted lip
balm that provides shine and pigment to maximize fullness.
Brand Story: Peek Beauty is an all-natural makeup brand that
puts a proud and unabashedly unconventional spin on beauty
essentials. Peek currently has four contemporary, cutting edge
creations in the beauty and makeup space—each available in
easily portable, really adorable tins—and additional, exciting innovations on the horizon. Unlike most makeup companies, Peek
Beauty is committed to enhancing natural beauty, as opposed to
“covering up” imperfections, according to its founder.
After working in the makeup industry for many years, found-
er and celebrity makeup artist, Cristina Bartolucci, a co-founder
of Duwop Cosmetics, recognized a need to create and introduce
a line of makeup and beauty products that are cruelty free and
“just natural enough.” Bartolucci created Peek Beauty to bring
consumers an “earth shattering blast of confidence that comes
from knowing you look your absolute best.”
“Makeup, besides being delightful and delicious, is a powerful
form of self-care,” said Bartolucci. “In the same way that styling
creams and pomades give a finishing touch to the hair, Peek
products define and refine the face, helping makeup perform at
its peak. Lush, believable brows, a lit-from-within glow and full,
sensuous lips are Peek’s gift to you.”
Why We’re Watching: Peek Beauty places its customers’ well-being first by excluding harmful additives and ingredients, yet
“remains open to all that science has to offer,” Bartolucci insists.
It is also a leading favorite among celebrity makeup artists and is
growing in leaps and bounds within the consumer sector, according to Bartolucci.
What’s Next: Peek Beauty will continue to build its US expansion
including the launch of Nom Nom organic plumping balm this
month and the addition of new products and colors.
Year Founded: August 2015
Names to Know: Emmanuel Rey and Suzanne Dawson, founders
Major Products: Shower Sheets, No-Rinse Body Cleansing
Foam, Aromatic Body Mist, Muscle Recovery Gel, Active Calm
Face Moisturizer and the Microveil Hair Treatment.
Hero Products: No-Rinse Body Cleansing Foam. This formula
allows users to effectively cleanse the body without water, helping gain time while skipping a shower and saving water.
Stocked At: YuniBeauty.com and other green beauty retailers,
specialty beauty stores (e.g., Credo & Detox Market) and premium yoga studios (e.g., Yogaworks) nationally.
Newest Launch: The complete line just launched in August
2015. According to the founders, “we’re pioneering a whole new
category of beauty products for yogis and active health seekers.
This is a yoga and fitness lifestyle brand with 13 unique products
in skin care, body care, hair care and fragrance categories. New
launches slated for 2016 build on heroes and specifically address
the needs of our active audience.”
Brand Story: Company founders
and husband and wife Emmanuel
Rey and Suzanne Dawson are seasoned beauty executives with more
than 20 years of executive experience
at Aveda, Estée Lauder, L’Oréal and
“The idea came to us during our
Ashtanga Yoga teacher training in