SKIN CARE TRENDS
Americans. The AAD states that by their mid-teens, more than
40% of adolescents have acne, often severe enough to require
In October, Dermalogica launched Clear Start, a nine-SKU
acne treatment range aimed at teens and young adults which
was developed to both prevent and treat symptoms of mild to
moderate acne. The range replaces its previous teen product line
Clean Start, by addressing teen and young
adult skin breakouts more directly than the
L’Oréal-owned SkinCeuticals Adult Anti-Acne is a three-step regimen formulated to
reduce sebum and improve fine lines. Glycolic
acid and salicylic acid are incorporated into
the LHA Cleansing Gel to unclog pores and
smooth irregularities. LHA Solution is an
exfoliating low pH toner to remove excess
residue and surface cells to decongest pores.
Blemish + Age Defense oil-free serum is formulated to prevent the formation of acne.
“At-home devices are a high growth market
around the world. It varies region by region,
but is very strong in the US. Europe is smaller,
but there is a lot of potential for growth,” observed Doskow. She explains that in the US,
anti-aging devices are the most popular, followed by hair removal, whereas hair removal is
the leading concern for European consumers.
Anti-aging also plays a big role in the Asian at-home device sector.
Doskow recalled that Olay was an early
adopter of cleansing brushes, which didn’t take
off. P&G has recently introduced a new microdermabrasion brush into the Olay range, which
is identical to one by its sister brand, DDF, but
at a fraction of the cost.
Salon brands are launching devices for
home use, their justification being that it helps
to prolong the good effects produced from
a professional treatment. At the ISPA show,
there was a number of new at-home electronic
launches, reflecting strong growth in the category. Forea introduced a transdermal sonic
cleansing device called Luna; NuFace, a showcased an attachment of its Trinity device called
ELE (Eye Lip Enhancer), designed to treat fine
lines around the eye and mouth areas; brand
leader Clarisonic extended its reach into foot
care with its new Pedi product.
The synergies and similarities between
professional and mainstream skin care will continue to drive trends
and determine future growth opportunities.•
Kline Group will make a trends presentation at
In-Cosmetics, which will take place in Hamburg, April 1-3, 2014.
More info: www.in-cosmetics.com
Dr. Nadim Shaath
President, Alpha R&D
Alpha R&D is expert in the science, art and production of
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