effortless
cleaning...
is their desire. delivering products
that enhance the consumer
cleaning experience of fabrics,
surfaces and dishes is your
promise. helping you create
that experience is our purpose.
formulate with confidence™.
www.lubrizol.com/homecare
800.379.5389
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fresh, clean clothes.
high performance functional ingredients,
rheology modifiers and surfactants for
brighter colors, whiter whites and long lasting
freshness.
functional ingredients, rheology modifiers
and surfactants that provide efficient scale
control, precision dosing and suspension and
foam boosting performance ensuring clean,
spotless dishes.
spotless dishes.
• Carbopol® and Novethix™ polymers for perfect
rheology control and suspension of particles and
actives
• Noverite™ polymers for clean shiny dishes by
chelation of hard water ions, soil suspension and
prevention of film build up
• Sulfochem™, Amidex™, Chembetaine™, and
Chemoxide™, naturally derived, mild to the skin
surfactants that provide effective emulsification of
soils, as well as foam boosting performance
• Carbopol® and Novethix™ polymers provide superior
rheology control and suspension properties to
enhance product performance and aesthetics
• Noverite™ polymers help detergents lift and remove
tough stains for better cleaning performance with
reduced greying
• Sulfochem™ and Chemoxide™ naturally derived, low
foaming surfactants deliver gentle, effective cleaning
performance and are perfect for today’s mild and
high efficiency detergent formulas
