the correct product too expensive or not available. So the stakes
We believe that a proper diagnosis of the problem is necessary
for a proper solution, and thus our involvement in these legislative threats.
HPCW: Can you tell me how the advances in flushable technology have helped your efforts? How are the flushable wipes of
today different from those of a few years ago?
DR: The science of having wipes be strong at point of use and
then lose that strength rapidly upon being flushed has advanced
considerably over the last five years, and continues to evolve.
Cellulosic fibers are available now that are shorter than before.
Fiber lay-down and bonding processes have been designed to
optimize the strength performance requirements of wipes for this
use (high strength in use/fast release when flushed). Chemical
bonding products have been introduced to help this process. And
developments continue. The latest generation of flushable wipes
loses strength much more rapidly than before.
Thus the practicality in adjusting the pass/fail limits of some of
the tests of GD3 to advance to a GD4. Legislation, on the other
hand, would fix performance requirements at a point in time, and
provide no incentive to continuously improve. That is why we believe our Flushability Assessment Guidelines, a living document,
is the better way to address the flushability issue. And we have
Myths and Realities About Flushable Wipes
Myth: Only Wipes Are To Blame
Reality: Consumers are flushing many items that are
not intended to be flushed
Myth: Flushable Wipes Shouldn’t Be Flushed
Reality: Wipes that are engineered to be flushed and
proven to pass the INDA/EDANA flushability standards
can be safely flushed.
Myth: The industry isn’t doing anything about it.
Reality: INDA is collaborating with manufacturers,
the wastewater sector, retailers and communities to build
awareness about safe disposal practices.
Myth: Consumers Don’t Follow Instructions
Reality: Public education and well-designed consumer
packaging can be highly effective in reducing the burden of
Myth: Regulations and standards are the answer.
Reality: The industry is in the best position to improve
its products and respond with speed and agility.