recalls.“I chuckled to myself and
thought how I commonly heard
that from my buddies after a day
of snowboarding or dirt bik-
ing and heading out afterwards.
I quickly saw a void in men’s
Niche For Men Wipes are
currently available on the com-
pany’s own website, www.nicheformen.com, and in select GNC
stores nationwide in the U.S. They come in a travel two-pack and
a larger 10-pack.
While the brand doesn’t currently have plans to add more
wipes to its portfolio, Gentile says the company is in the process
of evolving into an action sports focused full line men’s grooming brand with the release of its all natural three-in-one shower,
shampoo, shave multi-wash in April.
For men who are follicly challenged, Bee Bald has a solution for
keeping the delicate skin on the head clean and fresh. Bee Bald
Refresh wipes are an “on the go” solution for refreshing the head
and face throughout the day and are available in a multipack or
as a carton of 30 individually wrapped singles. The wipes relieve
dryness, wipe away shine and help restore balance leaving the
entire head and face feeling clean, fresh and totally revived, according to the company.
Before creating a line of products, which includes a daily
cleanser, post-shave healing balm
and moisturizer, Bee Bald’s founder
Dennis Fisher experienced head
and face sweat that made his head
appear very shiny. “I was so embarrassed that I jokingly told others
nearby that I needed to go home
and create a cleansing wipe just for
bald men! And that’s basically what
I did,” he says.
Ingredients in the wipes include
pollen extract and honey extract
(where the“bee” in Bee Bald comes
from, Fisher says), each of which
contains essential nutrients that are highly beneficial to the skin.
Pollen in particular is packed with enzymes and co-enzymes rich
in polyphenols and anti-oxidants, vital components of a healthy
skin care regimen.“We are constantly looking at ways to inno-
vate, both with our existing products as well as launching new
ones,” Fisher says.“We will be looking at this in 2017 to see how
we can do more for our customers while continuing to stay ahead
of the competition.”
Right now, Bee Bald Refresh wipes are available at a number
of U.S. retailers as well as online at BeeBald.com, Amazon.com,
Drugstore.com, CVS.com and Walmart.com, among others.
Swago, a new brand to the wipes market, launched its cologne-scented wipes to the market in 2014. Swago’s individually
wrapped wipes are for men who don’t want to lug around a bottle
of cologne on-the-go.
One of Swago’s creators thought of the idea after a flight home
from a business trip when he had a date lined up upon his arrival
home. He didn’t have time to shower before picking up his date,
and after heading into a convenience store to see if there was
something inexpensive to enhance his smell, the idea for a men’s
cologne wipe was born.
The company is targeting males 18-35, but says they’re seeing
a lot of women buying the scented wipes for the men in their life.
“Women are the main buyers of men’s grooming and personal
care products,” says Marc Lewin of Swago.
Lewin says the scents are modeled after great smelling scents
on the marketplace, ranging from strong and manly to light cit-rusy and sweet. The sachets holding the wipes feature a“scratch
and sniff” sticker so that the user can smell the scent before putting it on.
The wipes are available at select retailers nationwide and at the
company’s new e-commerce site, www.swagoscents.com, which
ships in the U.S. and abroad. Swago wipes are available in a one-wipe test pack, a four-pack and a 20-pack.
For Bathroom Grooming
ManGroomer Biz Wipes are another flushable option for men,
debuting in late 2012. They are specifically formulated for
men, and can be used in addition to toilet paper to effectively
clean and eliminate any unwanted residue.
“We noticed a lack of options (no options actually)
for male grooming below the
belt, and saw this as an opportunity to create a great
product with great value,
great packaging and a manly
scent,” says ManGroomer’s