One company delivering a hot idea to help wipes producers differentiate themselves from the pack is HTI
Plastics. The company offers Option Pak, a line of
oval-shaped canisters and lids.
“The Option Pak oval is a versatile, portable and
innovative package that will guarantee shelf impact
for any brand. HTI Plastics designed the Option Pak
product line to help our customers ease into a unique
package without the high cost of a production tool,”
said Jodi Dobbs, HTI’s national sales manager. A
stock item at HTI Plastics, the Option Pak comes in a
variety of sizes with lids to match. “It’s an oval-shaped product, which differentiates itself in the market because most of the wipes packages are round,”
Ms. Dobbs added.
Emphasizing that oval canisters provide an advantage in the retail setting because more of these containers can fit on a shelf than round ones, Ms. Dobbs
said, “You also have a larger panel for the face front
advertisement than you do with a round. With ‘ovals,’
you are guaranteed that your advertising and brand
name will be recognized at face value on the shelf.”
On The Run
Convenient pocket-sized packaging for ‘on-the-go’
use is another trend that is not going away any time
soon. HTI Plastics offers a pocket-sized oval for wipes
that consumers can toss in their purse, gym bag or
place in the side door panels or drink holders in their
“The key seller for this particular shape and design
is a handy travel take-along-with-you wipe that is
sturdy and something that will hold the life of the product. It is designed to fit as a travel pack, as a convenience. Five years ago convenience was the main key
in packaging. That will continue to grow,” said Ms.
Single, individually packed wipes are becoming all the
rage in a wide variety of applications.
Wipes producer Diamond Wipes is making inroads
with single or individual packaged wipes. A producer
of microwavable “hot” towels for restaurant use,
Diamond is seeing increasing requests for single, individual pack wipes in a wide variety of applications