wipes in the world, and they can be used on dogs, cats, small
animals and even on people. “We’ve got pets covered from head
to tail and in between,” adds Goldberg.
Petkin’s offerings include Petwipes, Ear Wipes, Eye Wipes,
Tooth Wipes, Itch Wipes, Paw Wipes, Tushie Wipes, Flea Wipes,
Pet Stain Wipes and Sunscreen Wipes. The wipes are made of a
spunlace rayon/pulp for the company’s original line and bamboo
fiber for its new bamboo line.
Petkin’s Bamboo line is made of 100% organically grown bamboo; a
completely renewable resource. By incorporating bamboo in its prod-
ucts, the company says it’s able to“reduce the environmental effects of
deforestation and provide a superior and sustainable product.”
Also seeing the need for convenient grooming solutions for pet
owners is a beauty industry veteran who recently joined the pet
club. John Paul DeJoria, CEO and co-founder of the well-known
hair care brand Paul Mitchell, founded John Paul Pet in 2005.
According to the company, Paul Mitchell was the“first hair care
brand to publicly oppose animal testing for beauty products,” and
John Paul Pet follows animal-friendly policies and strategies.
John Paul Pet features a line of grooming and hygiene products made especially for pets. Following extensive hair and skin
research, the company introduced shampoos, conditioners and
pet wipes that contain an optimum pH balance for dogs and cats
alike, which meet the needs of their sensitive skin and coats.
The company encourages pet owners to be more active in the
grooming and care for their pets, and says that daily grooming is
a great way to bond with pets, while also helping in the“early de-
tection of lumps, bruises, skin irritations or infections that could
be early symptoms of a larger issue.”
In describing the brand’s line of pet
wipes, Gina Dial, John Paul Pet’s vice
president of sales and marketing, says
the company uses a term from Paul
Mitchell Systems—“Take Home.” In the
salon sense, it describes items that can
be taken home to maintain hair color
or a cut at home after visiting the salon,
while in the pet industry, the company’s
pet wipes provide hygiene care at home
between grooming visits, or just main-
taining pets’ cleanliness and health.
“The wipes are an easy, convenient way
to achieve this concept,” says Dial.
John Paul Pet offers Body & Paw
wipes, Tooth & Gum wipes and Ear &
Eye wipes. All three wipes products,
made up of 30% rayon and 70% polyester, are pH-balanced for
use on dogs and cats, but can also be used on horses.
John Paul Pet’s Body & Paw pet wipes are designed to keep pets
fresh smelling and moisturized between baths, while its Tooth &
Gum wipes were made to help promote a pet’s tooth and gum
hygiene. According to the company, “80% of dogs over the age of
three suffer from periodontal disease.”
The Tooth & Gum wipes use sodium bicarbonate—aka baking
soda—to clean, and use mint to reduce odor. John Paul Pet’s Ear
& Eye pet wipes keep ears and eyes clean and free from odor and
build up. The company uses sodium chloride (saline solution) as
a gentle, natural astringent; boric acid, which is biodegradable,
as a mild antiseptic; and aloe vera gel, which provides soothing
hydration. “All of John Paul Pet products contain gentle botanical
ingredients,” Dial adds.
In addition to its consumer line, John Paul Pet offers veterinarian formulas of the three wipes, which are only available from
veterinary clinics. Dial says the veterinarian products contain
added vitamins to sooth and moisturize skin and coat.
Another company focusing on Fido is Earthwhile Endeavors,
Inc., founded by Paul Armstrong.
In 1995, friends of Armstrong developed a natural, effective pet
shampoo, but weren’t sure what to do with it. He thought it was a
great product and wanted to share it with pet lovers everywhere.
Following this encounter, earthbath was founded.
Earthbath offers grooming and specialty wipes, made from a
rayon/PET blend, for dogs, cats and small pets like hamsters that
are over six weeks old, according to Roth. Green Tea, Hypo-Allergenic, Mango Tango and Especially for Puppies are the products
in its line of dog grooming wipes, while the company’s cat wipes
are available in Green Tea and Hypo-Allergenic. Earthbath’s specialty wipes for both dogs and cats include Ear Wipes, Eye Wipes,
Facial Wipes and Tooth & Gum Wipes.
Developed and manufactured in California, earthbath uses
“only the safest, finest ingredients from nature.”
Yoga wipes: Cleaning your mind, body...and mat
The art of yoga has been practiced for centuries, allowing followers to unite the body, mind and spirit, and its popularity continues to grow. With its popularity came today’s billion-dollar industry rife with products and accessories from mats and clothes
to towels and wipes.
A decade ago, Shannan Hansen, a certified yoga instructor,
noticed yoga mats being borrowed by her students each week
weren’t being washed or wiped down. Therefore, she sought a
product that would clean yoga mats quickly and thoroughly that
would be natural, eco-friendly, convenient and smell pleasant.
When Hansen wasn’t able to find what she was looking for,
she focused on filling that void. “During this time she happened
to see an episode of Oprah where Oprah Winfrey was having a
contest for small businesses called ‘O’ Get the Money,’” says Bret
Allen, director of operations, Jo-Sha Wipes. “She had already
thought about doing something herself, but after seeing this [epi-
sode] she decided to go for it.”
While she didn’t win Oprah’s contest, Hansen was inspired
and took it upon herself to create Jo-Sha Wipes in 2004.
“With the growing popularity of yoga in America and across
the world, a new market for yoga products was created,” says
Allen. “The timing was right and this is where Jo-Sha first
found its niche.”