INDA, the Association of the Nonwoven Fabrics Industry, will hold its annual World of Wipes (WOW) program June 16-19 at the Hotel InterContinental Buckhead in Atlanta, GA. The
conference, now in its ninth year, is the only event devoted solely
to wipes in the industry. It will feature industry-leading speakers,
a panel discussion, market forecasts, awards presentations, networking opportunities and more.
New this year will be INDA’s Wipes Academy, a comprehensive wipes training for the entire supply chain. The course will be
led by Rob Johnson, PE, principal of Smith, Johnson & Associates.
The course is essential for technical and management professionals interested in learning the research, development and manufacturing of wipes.
Attendees at the event will learn about industry game changers, specialty materials for industrial wipes, fragrances, wet wipe
preservatives, flushability and more from companies including
Nielsen, Dow Chemical and Jacob Holm. Other speakers include
executives from a major megastore, a consumer product retail
store and a hospital as well as brand owner executives.
“INDA’s World of Wipes Conference will provide an in-depth
view of the innovative research, sustainable technologies and
prescient actions being pursued throughout the wipes industry
supply chain within the wipes industry,” says Dave Rousse, presi-
dent of INDA. “This is a not-to-be-missed event where you will
discover new ideas for marketing your product portfolio, interact
with key customer and vendor executives, from the entire value
chain and gain important insights into what is happening in the
industry. Events like WOW serve as a catalyst for thought leader-
ship and new ideas to help INDA Members—and the industry
—to be successful.”
Among the highlights, Carman Allison, vice president of Con-
sumer Insights, Nielsen Inc., will speak on “Game Changers,”
how consumer diversity, polarization, and generational shifting
will change the wipes industry. A panel representing speakers
from well-known global companies will join in a panel discus-
sion on the direction and future of flushable wipes.
The annual World of Wipes Innovation Award will also be
presented. This prestigious award recognizes innovation in the
wipes value chain that advances the use of nonwovens. Conference attendees will vote on the winner from five finalists.
Nominations for the World of Wipes Innovation Award close on
For the past eight years, the winners and nominees of this
prestigious competition have highlighted how innovation
truly drives the global wipes market. For many of these companies, involvement in WOW was only the beginning of their
journey as many of these products have evolved in the same
way that the wipes industry has since 2008. Here is a look at
some of the winners through the years and an update of where
they are today.
KlenzPod TrackPack Canister Base (2008 winner)
“The KlenzPod product has changed beyond all recognition since
it received the inaugural‘Award for Innovation’in June 2008,”says
Mick Gordon, director, Sound Approach. “Participation at WOW
2008 played a major role in getting use to this point. Networking
with so many wipe industry experts proved to be invaluable and
the innovation award helped us considerably to obtain govern-
ment grants and Angle funding without which I honestly don’t
think we could have carried on.”
The TrackPad has evolved from a canister-based pod to a
bathroom-wall attached unit, allowing for single-handed, single-
Paper Shower (2011 finalist)
Not much has changed for Paper Shower since being nominated
for the award in 2011. Back then, manufacturers said: “need to
freshen up but don’t have access to soap and water? Paper Show-er-Original has a disposable wet towel with an added dry towel.
Get clean, dry and on with your day.”
Fast forward five years and the product literature says,“Worked
up a sweat? Paper Shower-Fresh combines a large body wipe,
Set for June
In its ninth year, wipes event adds training course,
attracts top speakers.
By Karen Bitz-McIntyre, Editor