The wipes industry continues to wage its battle in defense of lushable wipes. More than a decade after industry stake- holders began formally addressing negative attention surrounding wipes that are designed to be flushed, it continues to
grapple with things like false claims and negative press saying
that flushable wipes have caused millions of dollars in damage to
sewer systems around the world.
“The battle is being waged on four fronts—legislation, regula-
tion, litigation and publicity,” says INDA president Dave Rousse.
“We have seen some wins in all of these areas but we continue
to face challenges.”
The wipes industry continues to make strides fighting legisla-
tive battles. The Federal Trade Commission has closed two inqui-
ries related to the advertising of flushable wipes without finding
or alleging that any product currently on the market has violated
any performance claim.
From a regulations standpoint, the wipes industry continues to
work with Washington, D.C., in finalizing the language and rule-making surrounding a bill, passed last year, requiring that wipes
pass certain standards before they can be advertised as flushable.
At the same time, a similar measure up for debate before the New
York City Council seems to have been deprioritized after its spon-
The Fight Continues
As the wastewater industry releases its own version of
standards, wipes manufacturers continue to focus on ed-
ucation to keep sewers clog free.
By Karen Bitz-McIntyre, Editor