messages as well. For inspiration, seek out Darphin’s Exquisage
Beauty Revealing Cream, where the brand is encouraging consumers to“enjoy your age, stay curious, laugh, and keep moving.”
Global Skin Care Trend: One Size Does Not Fit All
Millennials, who make up the U.S.’s largest consumer segment
by population1, are highly individualistic and want to“have things
their way.” 54% of 25-34 year-olds are appearance-conscious
consumers surveyed worldwide in 2014 believed they would view
customized or personalized products more favorably.
Manufacturers can respond to millenials’ desire for customizing skin care routines by embracing consumer creativity.
Consider allowing them to design or personalize aspects of
their product, such as packaging, fragrance, color, functionality,
benefits, etc. For inspiration, you can turn to The Body Shop’s
Shade-Adjusting Drops. This product allows consumers to customize the shade of their foundation to more perfectly match
their individual skin tone.
Global skin care trend: Environmental Protection
UV protection is seen as an essential function across all categories. Tra-
ditionally incorporated into sun care products, UV protection is now a
feature of skin and hair care products and makeup. 67% of consumers
globally believe that spending less time in the sun can help them look
younger. This attitude toward UV avoidance highlights the potential
for other environmental aggressors to be treated in the same way—
Global urbanization and industrialization raises awareness of the
negative impacts of urban environments on health. In fact, the World
Health Organization (WHO) reports 54% of today’s global population is urbanized. So, there is a responsive market and high potential
for innovation in providing skin care products that combat exposure
to environmental stressors.
Environmental aggressors, such as pollution, can cause collagen/
elastin breakdown in the skin, hyperpigmentation, inflammation
and dehydration. The collagen/elastin breakdown increases fine lines,
wrinkles and age spots. Research shows that some 35% of global consumers are concerned about looking old as a result of pollution, and
maintaining the firmness and elasticity of their facial skin in light of it.
Anti-pollution skin care formulations are gaining traction to combat the effects of smoke, gas, particulates, heavy metals, ozone, reactive oxygen species (ROS) and light beyond just UV protection.
For inspiration, Dior is offering a“beauty shield” to the market with
their One Essential City Defense facial sunscreen. It claims to protect
against toxins using a triple anti-pollution action, which is positioned
nicely for urban consumers.
155 Hall Street, Spartanburg, SC 29302 USA
Tel. 864.542.8037 Fax 864.542.8039
with Slosh Box 100
Nonwoven producers and the wastewater industry are both
striving to reduce the amount of non-flushable material in
the wastewater system. Testing the flushability of nonwoven
products for personal use and ensuring clear labeling on the
packaging is critical to this objective.
Two critical test instruments developed by Lenzing
Instruments, FLUSH 100 and SLOSH BOX 100, are available
from Mezger, Inc. FLUSH 100 performs the dispersability
tipping tube test FG 511.2 in agreement with older
INDA/EDANA flushability guidelines issued in 2008. SLOSH
BOX 100 meets the new standard for flushability, and
provides certification for proper labeling under current
For pricing and delivery information, please contact
us today. 170 Metro Drive, Spartanburg, SC 29303 USA
Tel. 864.542.8037 Fax 864.542.8039