• happi happi.com February 2017 60
defined, humidity-proof curls that refuse to lose shape, smoothness or shine. Key ingredients include sweet almond oil and sea
kelp while a high-end“IGK” scent blend features sophisticated
notes of black pepper, blackberries, dewy violet, geranium and
leather accord. Another successful product from the brand is
Speechless Dry Oil Spray for both hair and body.
American Crew is adding to its illustrious portfolio of stylers
with the Heavy Hold Pomade for March. According to the company, it creates sleek, smooth styles with high hold and maximum
shine. This product supports and maintains shape while retaining
hold, even on longer hair. Suitable for everyday use, the water-based formula washes out easily without residue and works well
for all hair types. The key ingredient here is glycerin for a smooth
and easy application.
In fact, the hottest men in Hollywood have showed us that
scruff is the latest look for 2017. From Ryan Reynolds to Chris
Pine, the Bed Head for Men by Tigi new grooming collection
helps achieve #beardgoals. Products, sold at Ulta, include Lion
Tamer Beard & Hair Balm with light control and conditioning
that lasts, as well as Fuel Around Nourishing Beard Oil to quell
“beard burn” and Mo Rider Moustache Crafter.
“Guys are starting to take more pride in their appearance
and are seeing the value in looking and feeling their best. There
is this old-fashioned notion that it’s
‘manlier’ to not care about the way
you look, but now, more than ever,
men are breaking those barriers and
realizing that when you look good on
the outside, your inner self feels good,”
said Tigi International creative director
A pop of color—or a head full of
rainbow hues, as seen on this month’s
cover—is another key trend in hair
care. Recently, master stylist Vivienne
Mackinder of Northhampton, NY
found herself within the grasp of artistic inspiration and her need to express
it through her life-long muse that is
hair design. Along with famed hair and
beauty photographer Roberto Ligresti
and Joico colorist Gion Vincent on the job for hair color, she created a unique editorial collection, inspired by Chinese philosophy’s
Yin and Yang theory to describe how seemingly opposite or contrary forces may actually be complementary or interconnected.
For those who want to rock colorful locks without the commitment, Joico’s InstaTint is an ideal product. Temporary pigments mean no long-term commitment or processing damage.
And Joico’s exclusive Bio-Advanced Peptide Complex repairs,
protects, fights frizz, and adds shine with each and every application too. Colors span from Mermaid Blue to Orchid.
Also newsworthy in mass, food and drug retailers nationwide this
month, L’Oréal Paris is rolling out Advanced Hairstyle Air Dry
It Ruffled Body Mousse, Advanced Hairstyle Air Dry It Undone
Style Cream and Advanced Hairstyle Air Dry It Wave Swept
Spray. These lightweight formulations are said to tame frizz and
add shine to textured or wavy locks.
Suave’s Luxe Style Infusion collection is also gaining a bigger following. Products range from a plump-hold hairspray that
dispenses as an ultra-fine mist, offering long-lasting hold with
a brushable finish to an anti-humidity spray that imparts frizz
resistance even in 95% humidity, according to the company. Also
big at Suave this season is an Anti-Breakage Serum infused with
B7 biotin said to wrap each strand.
Pantene is promoting its “breakthrough” styling product:
Airspray, an aerosol alcohol-free styling product. This next generation hairspray delivers flexible hold, moisture and natural
movement, without stiffness or stickiness. The absence of alcohol in the formula means users can enjoy a more luxurious, light
and fresh scent, according to the company. The specially designed
The King would have craved the Heavy Hold Pomade from American Crew.
Create air-dried waves with this new spray.