• happi happi.com February 2017 44
HIGH-TECH BEAUTY DEVICES
Face Cake Marketing, the company behind Swivel 3D virtual
dressing room, and Winnsboro, SC-based Element Electronics
used CES to unveil their collaborative “next gen” vanity mirror
and augmented reality experience, which is expected to hit store
shelves this spring.
Also at CES was HiMirror, a subsidiary of New Kinpo Group,
which was showcasing its new HiMirror Plus ($259), with its
intuitive, touch-free design to assess and analyze a user’s skin
condition including wrinkles, fine lines, complexion, dark circles,
spots and pores, and even recommends customized skin care
routines. The mirror features LED makeup lighting with five different environment settings (sunset or a brightly lit office, for example) and increased memory that allows users to record and
save skin analysis results over a longer time period. In addition,
the My Beauty Box also allows user to scan the barcode of skin
care products so users can manage the products they currently
use or plan to use.
HiMirror has rolled out a new accessory called HiSkin ($49.99),
which is designed to work with the HiMirror Plus. Through daily
measurements of five key areas of the face (forehead, eyes, upper
cheek, lower cheek and chin), the hand-held tool can track skin
color and evaluate increases in hyperpigmentation and measure
While not at CES this year, a Redmond, WA-based start-up is currently taking pre-orders for its Solomomo Home Skin
Wand device, which company officials contend will be ready next
month. Their device tracks skin health by delivering data about
hydration levels, exfoliation, pore size, pore cleanliness, fine lines
and wrinkles, empowering users to adjust their regimens and
their products accordingly.
The co-CEO of Solomomo is Eric Engstrom, co-inventor
of Microsoft DirectX, the pre-cursor to Xbox. His wife Cindy,
Solomomo’s co-CEO, wanted to know if all the lotions, creams
and serums she used were actually doing something for her skin.
An avid fitness tracker herself, Engstrom believes monitoring
skin health is a logical extension.
She told Happi, “I have a wearable that tracks my steps and
my sleep—why not the largest organ on the human body?”
Brave New World
Exactly how tech will take hold in the beauty and personal care
space remains to be seen. But stakeholders are bullish about the
role of select technologies, especially AR. The Gartner Group, for
example, contends one in five global brands will use AR for shopping by the end of 2017, and by 2020, 100 million consumers will
shop in augmented reality.
It’s a brave new world for sure—but is an area that “old school”
personal care manufacturers can’t dismiss.
Tech, as L’Oréal’s Omoruyi contends, “is a conduit for us to
have meaningful conversations with our customers.”•
Element teamed with FaceCake to launch a smart mirror at CES. Pierre Fabre’s Elancyl touts a connected massage device that battles cellulite.