EASY, BREEZY, BEAUTIFUL
• CoverGirl’s classic tagline still rings true with the latest cosmetic looks for Spring
2016. Inspired by P&G global creative design director Pat McGrath, new products
include the Plumpify Mascara by blastPRO and truBlend Primer. Colorlicious Oh
Sugar is also a favorite of celebrity makeup artist Julianne Kaye who shared beauty
looks for all ages at the event.
BACK TO BASICS
• Herbal Essences celebrity spokesperson Charles Baker Strahan
encouraged editors to get into a #NakedState with a social
media group photo complete with inspirational messages on signs.
He then introduced Herbal Essences Naked Clean & Refresh
shampoo and conditioner. Free of heavy residues, parabens and
dyes, the collection gently cleanses hair with the invigorating fragrance of fresh white strawberry and mint to leave locks instantly
revitalized, he explained.
• P&G concluded the event with a look at a breakthrough styling SKU—new Pantene
Pro-V Airspray, an alcohol-free hair spray. Introduced by celebrity stylist Danilo, this next
generation hair spray is said to deliver moisture and movement without stiffness or stickiness. By providing a flexible hold, women can brush and layer the ultra-light mist. The
absence of alcohol in the formula means users can enjoy a lighter and fresher scent. The
specially designed nozzle provides an easy, fast drying application to ensure the right balance of water and polymer is delivered to tresses for a more natural feeling upon drying.
It is available in three variations. •