FIRE IT UP
• Clairol gives every woman the chance to discover her natural
red with the new Clairol Born Red Collection, featuring a spectrum of red shades that are designed to work with your hair for
color that embodies all of the warmth and vibrancy of natural
According to Clairol color director James Corbett, red tresses
are the fastest growing hair color category, as seen with the recent switch by celebrity Lauren Conrad. “This is for color as real
as you are!” exclaimed Corbert. Editors guessed if hair models
were natural reds or enhanced by color.
SHOWER WITH A TWIST
• Exotic gourmand components such as lime citrus are
making way into personal care formulations, according to
Beth Stone, assistant brand manager, Olay Body at Procter &
Gamble. Olay is tapping into the trend with the latest addition
to its Fresh Outlast collection, Fresh Outlast Energizing Lime
& White Tea body wash. Formulated with an essential oil fragrance, the product works with skin’s natural pH to moisturize
better than regular soap, she said.
Keeping in theme with kitchen inspirations, popular lifestyle expert Maureen Petrosky (pictured), who appears on NBC’s
“Today Show,”then shared some ideas for fruit-infused beverages.
• Guests were then whisked off to Secret’s“sample sale” stocked
with trendy sunglasses, clothing and handbags. The correlation?
The antiperspirant will roll out Secret Outlast Xtend, a product
upgrade designed for all-day wear, explained Kate Bakes, a brand
manager for Procter & Gamble who also works in research and
development. Its Xtend Technology ups the ante on sweat protection with a powerful new formulation that stops odor before it
starts and provides coverage that never quits for a full 48 hours,
according to Bakes.