medium-hold hairspray, Preen
Cream and Weatherproof
“Key to our philosophy that
beautiful hair is healthy hair,
Maximizer doesn’t only add lasting hold and volume, but it contains hydrolyzed keratin (protein)
and conditioning agents to keep
the hair in excellent condition. It
also contains a sunscreen to help to
guard the hair from UV damage and
color fade. As Maximizer makes the
hair more manageable, it may also
reduce damage that can occur as a
result of over-styling,” said Kingsley.
Preen Cream, a lightweight protective styling cream for fine hair
that reduces frizz and adds shine and
manageability by smoothing the hair
cuticle, contains babassu oil, vitamin
E and sunscreen, while Kingsley’s
Weatherproof Styling Froth relies on aloe vera extract, pro vitamin B5 and cactus flower extract to add body, shine, hold and
The bond between hairstyles and product growth can never be
broken, as leading stylists set the trends that drive the sales.
“For women, tousled beachy waves and ‘lazy girl’ texture continue to be huge. Women are no longer shampooing and blow
drying every day, but rather embracing and enhancing their natural texture, which makes this trend especially popular,” said Jim
Markham, founder of ColorProof.
The brand’s new TextureCharge Color Protect Texture +
Finishing Spray is a“next generation” texturizing spray that’s perfect for achieving that look, noted Markham. The hybrid formula
creates a charge that repels fibers away from one another to infuse buildable texture, body and grit.
One of newest products to come out of the R&D department
at ColorProof is CraftingPomade Texture + Hold + Shine, billed as
a hybrid styling product that delivers instant texture, long-lasting
pliable hold and extreme shine in a single formula that can be
used by men and women.
According to Markham, next generation ingredients drive all
of ColorProof’s formulations.
“First and foremost, all of our products, stylers included, are
formulated with our Advanced ColorLast System, which features
Chromaveil and Heliogenol along with other color-preserving
ingredients, to provide full spectrum UVA/UVB color protection.
Unlike our competitors, the entire ColorProof collection is de-
signed exclusively for color-treated hair, protecting and keeping
color vibrant from start through finish,” he said.
Markham is also a fan of nanotechnology, which allows
ColorProof’s chemists to incorporate select active ingredients (up
to 1/50,000 the size of a human hair) that deeply penetrate the
hair shaft for incredible strength, repair, moisture, shine and color
and heat protection.
As a fixture in hair styling, Markham has seen styles come and
go, and come back again.
“For men, we are seeing a revival of vintage hairstyles from
the 1960s and 70s reinvented for modern day,” said Markham,
who cut and styled Steve McQueen’s hair during the late 1960s
and early 1970s (the “Towering Inferno” and “Papillion” years).
“McQueen’s style, which was shorter on the top and left fuller on
the sides, is tremendously popular again,” he said.
Men are also opting for classic, groomed looks, enhanced
with texture that can be achieved by way of new styling aids.
“Another vintage look trending now is achieved by leaving
a bit of length on the top, with shorter sides and a well-defined
side part. Depending on the look, it can be styled either slicked
back or worn with texture. In addition, fringe is also having a
moment for men. Fringe works best for straighter hair types and
slightly longer locks and can be worn refined and sleek, or with
texture and dimension,” Markham noted.
Making it as easy for men is key for American Crew, which
has a new water-based liquid wax that offers the styling power of
a wax with the added convenience of applying like a liquid.
“Liquid wax styles the look without taking it over,” said Paul
Wilson, American Crew Global artistic director.
Driven by women’s use of heat-driven tools, hair styling products
in salon channels are projected to grow at mid- to high-single
digit levels during the next five years, according to Professional
Consultants & Resources.
Experts believe the growing diversity of men’s hairstyles—
from surf-head to fades to spiked hair to longer looks—will also
contribute to category growth.
“Men’s styling products will continue their rapid growth, as
these are the first products men will try and buy, after shampoos,”
“Men are realizing that with some length, the use of a blow
dryer and the support of great product, they can create the versatility they have been working toward,” noted American Crew
educator Bradford Davison. “On the other end of the spectrum
are the men who are looking for ease but still want to look sharp.
These men tend to prefer the classic crew cut – a look that is short
and low maintenance. With just a tad bit of product, they are on
TreSemme has a new Maximizer
that delivers volume.