February 2016 happi.com;happi;• 57
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CELEBRITY STYLISTS AND EXPERTS FROM
LEADING HAIR CARE BRANDS TALK
ABOUT THE INGREDIENTS AND FORMATS
DRIVING THE STYLING SECTOR.
WHETHER IT IS a unicorn lob, man bun or a classic fringe, almost everyone needs some assistance when it comes to maintaining a hairstyle. And formulators have been
crafting new styling aids with a wealth of ingredients designed to
protect colored tresses, provide hold in high humidity, add shine
and create texture.
Today, top stylists have an array of tools to ready models for
the runway and movie stars for the red carpet. And the masses
will set out to replicate those looks with products sold at the local
salon, beauty retailer or box store.
Sales of all styling products in the salon channel were $320
million in 2015 for a nearly 5% increase in sales, according to
Cyrus Bulsara, president of Professional Consultants & resources,
a strategic consulting and industry data supply company in Plano,
TX that specializes in the beauty, salon and cosmetics industry.
According to data from IrI, sales of hair styling gel/mousse
rose 1.3% to $1.1 billion while sales of hair sprays fell 1.29% to
$710.3 million at US multi-outlets (supermarkets, drugstores,
mass market retailers, military commissaries and select club and
dollar retail chains) for the 52 weeks ended Nov. 29, 2015.
Tools Take Their Toll
one hot area within hair care is the growing popularity of multi-
function styling products that prevent thermal damage from curl-
ing, straightening or even basic blow-drying.
“Straightening and curling irons have increased their heat
Variety of Forms
output to around 450°F, to allow for faster styling,” explained
Bulsara. “The newer genre of styling products not only style hair,
but also protect it from thermal heat damage.”
redken’s recently-expanded blow dry collection includes new
Pillow Proof Blow Dry Express Treatment Primer Cream, which
is designed to protect hair from heat up to 450˚F. It is formu-
lated with exclusive Microflex Stylane technology, which redken
says creates a protective thermal blanket on hair for lasting style
memory and strength, as well as trisiloxane and isododecane,
which reduce blow-dry time and achieve a silky-smooth finish.
With a focus on color-treated hair, which is often more prone to
damage than virgin tresses, Pureology is also turning up the heat
with new products like its Smooth Perfection range. Designed to
create frizz-free blowouts for all types of color-treated hair while
protecting from the color-distorting effects caused by heat tools,
SKUs include Smooth Perfection lightweight Smoothing lotion,
Smooth Perfection Frizz-Fighting Serum, Smooth Perfection
Intense Smoothing Cream and Smooth Perfection Style Shaping
gel. Each provides 72-hour frizz and flyaway control and humid-
ity defense, according to the brand, which is owned by l’oréal.
Farouk Systems’ CHI brand also offers a multi-use styling line
to help define and regulate movement while providing thermal
protection. Formulations are enriched with silk to provide a layer
of protection while enhancing shine, and a ceramic compound
infused with proteins that work with thermal styling tools to seal
the hair cuticle and secure the proteins in each strand of hair
to increase strength and ensure protection. The range includes
Texturizing Spray, Styling Cream gel, Finishing Pomade, Spray
Wax and re-workable Taffy.
Stylists and consumers have an arsenal of product formats to
style their hair these days, from old school pomades and hair
sprays to products that range from taffy to tonic to styling froth,
to name just a few of the formats touted by leading brands.
“Innovative new forms of styling products like gels, mousses,
Christine Esposito • Associate Editor