Old Spice’s Hardest Working Collection
OUT EYE GEL
•Old Spice’s new “Hardest Working Collection” product line offers
what the P&G brand contends are the most powerful Old Spice antiperspirants and body washes. The collection consists of new Odor Blocker and
Sweat Defense antiperspirant/deodor-ants and Dirt Destroyer body wash.
Odor Blocker is Old Spice’s most
powerful invisible solid
antiperspirant/deodor-ant, delivering stronger and longer sweat
protection than its other
collections and a 50% increase in BCD odor fighting technology that only
Old Spice can claim.
Old Spice Sweat
Defense soft solid anti-perspirant/deodorant is
billed as the brand’s gold standard, de-livering“stronger and longer sweat protection” for all-day dryness.
More info: http://oldspice.com/en
Curls Expands Blueberry
•The latest creation at Curls is
Blueberry Bliss Reparative Leave
In Conditioner ($11.99); it joins
products available at Target.com
and select Target stores.
The new conditioner takes
advantage of the many properties of blueberries to create
a healthy moisturizer devoted
to repairing damaged hair.
Formulated with certified coconut, grapeseed oil, mango butter
and organic blueberry extract, it
is said to encourage growth and
prevent breakage. It can be used
on wet or dry hair.
Curls will add more prod-
ucts to the collection, including
a hair wash and hair mask, this
More info: www.curls.biz
•The eyes have it at venerable brand Dickinson’s, which is rolling
out a new eye gel based on witch hazel. Dickinson’s Original Witch Hazel
De-puffing Eye Gel ($12.99) is formulated with natural witch hazel along
with caffeine, cucumber and aloe. The non-drying formula cools, soothes
and smoothes the under eye area for a healthier, more radiant look. It will
be available at CVS and CVS.com.
More info: www.dickinsonbrands.com