• happi happi.com February 2015 56
easier—multipurpose products or products
that combine styling and repair functions,
are big,” he told Happi in an interview.
Alterna’s latest creation does just this.
The new Alterna Haircare Caviar“Repairx”
Multi-Vitamin Heat Protection Spray is
billed as a vitamin-rich product that both
corrects existing damage and prevents
further damage from occurring, instantly
helping to repair weak, distressed strands
while boosting hair’s immunity to heat
and external aggressors. Antioxidant vitamins A and C protect against free radical damage, while B-complex vitamins
biotin, B6 and B12 help restore strength,
Meanwhile, Redken is bulking up its
award-winning Extreme hair care line,
strength from root to tip and targets
split ends to help preserve hair’s full
length potential—up to six inches in
a year, boasts the company.
“Damaged hair cannot continue to
grow because of breaking points, which
are a result of breakage or split ends caused by chemical, mechanical or thermal damage,” said Rodney Cutler, Redken
brand ambassador and owner of Cutler Salons, New York.
“Healthy hair is key to adding length. Redken’s new Extreme
Length Primer and Sealer are go-to products for anyone trying
to grow their hair longer and stronger.”
Featuring Redken’s Protein Chain Complex with Biotin,
a first-to-market technology, Extreme Length Primer rinse-off treatment provides weightless conditioning and builds
strength from root to tip, while Extreme Length Sealer leave-in split-end treatment helps prevent damage and breakage.
Its exclusive built-in brush allows for easy application and
instantly reduces the appearance of split ends. The Extreme
hair care line features Redken’s exclusive Interlock Protein
Network to restore internal strength, rebuild surface protection and help prevent breakage too.
New professional salon brand Illumai is also promoting a
foundation for locks with its Vibrant Primer Mist. Introduced
as a revolutionary, multi-tasking priming treatment for all
hair types, Vibrant delivers outstanding manageability while
helping to support natural peptides, proteins and moisturizing oils found on the
hair and scalp. Formulated to work in conjunction with a shampoo and conditioner,
this leave-in treatment detangles, conditions and primes hair while delivering
key nourishing elements from root to tip.
Featuring a unique positive ionic charge,
Vibrant Primer Mist has a targeted delivery action that is attracted to damage
along the hair strand where it helps repair and replenish for extra-strength-ened locks that shine with a radiant,
Virgin coconut oil from the
Philippines heals dry and sensitive
scalps in Lavett & Chin’s new Hair
Moisturizer. In this hair styling formulation, organic rice and algae extracts deliver substantial hydration
and moisture to leave hair silky. Oat
protein from organic grain shields
hair’s natural oils while delivering
a strong dose of amino acids, and a
blend of plant extracts promote a
healthy scalp. With no sulfates, parabens or gluten, Lavett & Chin Hair
Moisturizer is a natural way to get
thick, shiny, healthy hair, contends
the brand, which is big at outposts
like J Crew and Steven Alan. The cult
favorite is the brainchild of designer
Nan Chin and celebrity hairstylist
Brent Lavett, who has worked with
This heat spray works
up to 450°F.
• Talk about holding power! ProRituals Mega
Hold Hairspray by robanda is celebrating its 25th
anniversary with a “new and improved” formula that’s
said to provide all day hold, perfect for setting hair
and creative styles that require volume and extraordinary finishes.
Mega Hold hairspray uses a lightly scented, instant dry, non-sticky formula that offers double the
hold and lustrous shine. it also gives a humidity resistant finish while hydrolyzed wheat protein conditions and renews damaged hair and adds body and
shine. While most hairsprays finish wet, Mega Hold
finishes dry and its lindal valve aerosol system ensures it won’t clog, said the company.
HAIRSPRAY CELEBRATES 25TH