MR. CLEAN CLEANS
UP TIMES SQUARE
•Mr. Clean started 2014 off by helping out with the mas-
sive New York City Department of Sanitation and Times
Square Alliance cleanup of Times Square following the city’s
New Year’s Eve celebration. This year, Mr. Clean provided some
extra finishing sparkle to Duffy Square’s famous “Red Steps”
with Mr. Clean Liquid Muscle, one of the brand’s newest
A 25-person “Mr. Clean Team” led by “The Accidental
Housewife” Julie Edelman assisted in the effort, which enlisted
22 trucks, 24 mechanical sweepers and 37 backpack blowers
to clear an estimated 40 to 50 tons of confetti, party hats and
other materials from the celebration that closed out 2013.
Mr. Clean Liquid Muscle is a new multi-purpose concen-
trated cleaning gel that delivers 2. 5 times more power in every
drop, according to P&G.