Canadian beauty brand Functionalab is turning some heads
and attracting some of the most prestigious retailers in the world.
By Sean Moloughney
Associate Editor, Nutraceuticals World
As more consumers recognize the relationship between inner health and outer beauty, innova tive companies that offer science-based nutritional products—which actually deliver on their attractive health claims—are moving the nutricosmetics category to more established territory.
Gaining accolades from leading European retailers
for its unique concepts and high potential for market
success, Canadian beauty brand Functionalab recently
received the Discover Beauty Award at Cosmoprof
Worldwide Bologna 2010, a beauty exhibition that
attracted about 2000 exhibitors in May.
Buyers participating in the voting process included the following prominent retailers: Fred Segal
(U.S.), Galleries Lafayette (France), Harrods (UK),
House of Fraser (UK), La Rinascente (Italy), Le Bon
Marche, Le Printemps (France), Sephora (Italy) and
SpaceNK (UK/U.S.), among others.
spective that inner health will lead to a more attractive
appearance. With that in mind, the company has
launched a comprehensive line of nutricosmetics and
nutraceuticals that target specific health and beauty
profiles and objectives.
“We wanted to take the guesswork out of choos-
ing supplements,” said Francis Maheu, the compa-
ny’s co-president. “Based on our market research,
I think there’s a fair amount of confusion among
consumers concerning what they should take. We
try to really focus on the need of the customer and
provide a full solution.”
The company’s Beauty Doses include 11 different
formulas that address specific beauty objectives for
face and body, including Pure Complexion; Weight
Management; Body Toning; Age Defense 30+; Anti
Age 40+; Hair, Skin & Nails; Opti Tan Formula;
Radiance Formula; Collagen Formula; Detox
Formula; and Ulta Health.