ARTISTRY ROLLS OUT NEW
•Leveraging advanced skin care science in-
spired by the Nobel Prize-winning discovery
of aquaporins, Amway says its new Artistry
Hydra-V collection is designed for the younger
consumer who is not yet concerned with the
signs of aging but instead wants skin care products to give her a beautiful, healthy complexion.
The Artistry Hydra-V collection spans seven
products, which can be customized into a regimen to refresh, replenish and revitalize skin.
More info: www.Amway.com/Artistry
IcyHot Offers TENS Therapy in the OTC Aisle
•Once only available to doctors and physical therapists, topical pain
relief brand IcyHot now offers transcutaneous electrical nerve stimulation (a.k.a. TENS) therapy over the counter. The new Smart Relief Knee &
Shoulder TENS Therapy ($35) delivers prescription strength, powerful, portable pain relief via an electrode pad. It immediately blocks the body’s pain
signals by sending gentle electrical pulses along the nerve to intercept the
signals before they reach the brain, providing relief that can last for hours
even after the user turns it off.
More info: www.icyhot.com
Panasonic Adds ‘Japanese’ Cleansing Tool
•Panasonic Consumer Electronics Company has rolled out a Japanese-style 3-in-1 cleansing
tool ($249.99) designed with gentle heat and patented micro-foaming technology. The new Panasonic
Micro-Foaming Cleansing Device (EH-XC10-N) offers three ways to cleanse skin; one uses dual
temperature settings and smoothly glides to loosen waxy, hard-to-remove makeup when used with
a soothing oil or cream cleanser; another relies on a soft brush with ultra-soft, tapered bristles that
rotate 360° to help cleanse dirt and oil from skin and pores; and the third is a silicone brush that uses a
fast rotation and smooth up-and-down movement to provide targeted cleansing. The tool is designed
to agitate a user’s favorite foaming cleanser, creating a rich, micro-foam that reaches deep into pores
for effective skin cleansing.
More info: www.panasonic.com