Odor’s CEO Scott Anderson. “Most products
encapsulate or mask odors with a scent or
fragrance. When the product evaporates,
the odor comes back as it was never
eliminated. In many cases, the scent
mixes with the offending odor creating
an even worse odor….Completely elimi-
nating odor is an idea that’s not very well
Zero Odor, according to company of-
ficials, is the only product on the mar-
ket that permanently eliminates odor.
“When it is sprayed in the air or on a
surface, it seeks out and bonds with
odor molecules. A chemical reaction
occurs that stops the odor molecules from producing anymore odor. Permanently. It’s as if the
odor molecules have been turned off—rendered
powerless,” said Anderson.
The product doesn’t really have a scent of its own, but a
“minor tracer scent that lets you know where you’ve sprayed,”
said Anderson. “After a minute or two, the tracer scent is gone.
In places where there’s always been a lingering odor, Zero Odor
surprises everyone by creating, clean, fresh smelling air.”
The process, which is protected by seven US patents, is fuel-
ing the company’s growth.
“We’re now in over 12,000+ points at retail. In 2016 we expect
to double our sales, with the I&I market becoming a strong component of our growth,”Anderson told Happi.
Bigger players operating in I&I are growing too, some by acquisition. For example, Ecolab Inc. has acquired the US operations
of Charlotte, NC-based Swisher Hygiene Inc. for approximately
$40 million in cash.
When it comes to cleaning, heritage properties in the household
sector also serve the needs of customers in I&I settings.
“The trusted brands of P&G translate perfectly to P&G
Professional,” said Renee Buchanan, communications manager,
P&G Professional. “Cleaning with these products can provide a
comforting, familiar experience that puts customers at ease, particularly in the assisted living and hospitality sectors, where familiar scents or the softness of the linens can help residents feel
P&G Professional’s housekeeping and janitorial products
include Tide, Downy and Dawn and Spic and Span, the latter
of which recently earned the IEHA’s first-ever Seal of Approval
for use in assisted living communities. IEHA, a 3,500-plus professional member organization for persons employed in facility
housekeeping at the management level, was founded in 1930.
“Spic and Span is an EPA-registered disinfectant devel-
oped to enable a simpler approach to cleaning and disinfecting,
and cleaning professionals validated that
unanimously in the IEHA Field Test. P&G
Professional understands the unique clean-
ing needs of assisted living communities and
we aim to develop services and products,
like Spic and Span, that help businesses
improve daily operations and deliver vis-
ibly cleaner results,” noted Buchanan.
And P&G Professional are behind the
scenes in other sectors, from hospitality to
football fields to restaurants. In fact, P&G
Professional has been lauded by NFL
equipment managers and El Pollo Loco
CEO Steve Sather, too. (You can see more
about P&G’s I&I efforts in the online version
of this article on happi.com).
Satisfaction & Education
According to Freedonia Group, demand for I&I
I&I industry manager Laura Mahecha of Kline & Co. contends that while the market is fairly flat, some pockets are more
robust than others—such as healthcare settings and fast-casual
restaurants. Kline is currently working on a new syndicated study
covering Europe’s I&I market, with emphasis on the top five
markets of France, Germany, the UK, Italy and Spain.
Keeping close tabs on customers’ wants and needs will be
critical to maintaining leadership positions in all I&I sectors.
“We certainly take both cost and convenience into consideration for cleaning industry customers,” said Clorox’s Case.
Savvy companies are also investing resources into compliance
and education, because, as Case put it, “Even the best products
are less effective when used incorrectly.”
Deb Group—which via its acquisition of Stoko Professional
Skin Care has become a leading occupational skin care company—has kicked off its Infection Control in the Workplace
Campaign, which will run through the fall and winter. And it’s
not absenteeism, but rather presenteeism, where Deb’s shining
the spotlight. The program is designed to help managers and
those responsible for health and safety in the workplace reduce
the financial impact that infectious diseases like the flu can have
via infection control programs that include hand hygiene best
practices and education. Why? According to Deb, 83% of working adults continue to work while sick, and only 34% of males
and 56% of females wash their hands on average.
That’s something to think about the next time you borrow
your co-worker’s stapler. •
I&I leaders like Clorox make products
that tackle tough stains and odors.