Another area in which professionals like Cutler have seen great
progress is color protection.“You want to maintain the tonality of the
finished color look which is so important after investing in chemical
services. You also want to avoid fading and retain health and vibran-
cy throughout the hair,”said Cutler, calling out Redken Color Extend
Magnetics, as an option that“combines all three.”
Redken also touts color caring options within two re-
cent launches—Blonde Idol, which rolled out in May, and the
Diamond Oil High Shine Collection, which debuted last month.
Blonde Idol’s sulfate-free shampoo cleanses and softens blonde
hair with lightweight moisture while the conditioner is an ad-
justable color depositing daily treatment. The Diamond Oil High
Shine range includes a gel-based shampoo and conditioner that
have suspending mica particles that add instant multi-faceted
shine while cleansing and moisturizing.
Pureology has addressed color needs with Curl Complete, the
brand’s first system specifically for all types of color-treated curls
and waves. With Curl Complete, Pureology promises 72 hours of
frizz control and curl definition as a coconut oil-enriched formula
re-substances curly hair’s color-treated hair fiber and resurfaces
its naturally-occurring stress points.
Repair and Restore
Repair and restore moisture are tenants of the shampoo and con-
ditioner category. In mass, Infusium23, is rolling out new formulas
and redesigned packaging for 2015. The Helen of Troy-owned brand
will debut Infusium23 Repair & Renew with Keratin & Argan Oil
shampoo and conditioner (fortified with pro-vitamins, proteins and
amino acids) and Infusium23 Moisture Replenisher with Avocado &
Olive Oil shampoo and conditioner (which blend vitamins, minerals
and antioxidants to maximize hydration and deliver moisture).
Shampoos and conditioners designed to remove buildup
and help bulk up thinning or damaged strands are also coveted.
To that end Ouidad is rolling out Superfruit Renewal Clarifying
Cream Shampoo, which the firm contends removes prod-
uct buildup while nourishing the hair and infusing moisture
instantly. This sulfate-free product features superfruit acids like
açai, blueberry, cranberry, papaya and pomegranate as well as
banana extract, according to the brand, which bills the SKU as
a“must-have” in any weekly hair care regimen.
From specialist brand Intelligent Nutrients comes
PurePlenty, a new natural and organic regimen designed for
men and women who suffer from thinning hair. While many
factors contribute to thinning hair, including stress, nutrition
and age, it is proven that thin hair lacks amino acids and keratin—and conventional hair care is known to strip both away, according to the company.
“PurePlenty is different because it goes right to the source of
thinning hair—the scalp,”said Nicole Rechelbacher, co-president,
Intelligent Nutrients. The IN R&D team tapped plant stem cells to
build density, support growth and inhibit DHT, the testosterone-derivative that shrinks scalp follicles and is known to slow hair
growth. Key ingredients in the formulation include Ajuga plant
stem cells, saw palmetto, pea sprout bioactives and nettle.
PurePlenty Exfoliating Shampoo, which is said to open follicles
for optimum growth and movement, is applied daily to dry hair
with deep-reaching applicator that gets the product to the scalp.
PurePlenty Density Building Conditioner is then applied to the
hair (not scalp) to create density and volume, creating a thicker,
shinier appearance, according to the brand.
A top selling regimen at J.F. Lazartigue centers on hair loss
too. The brand’s successful Stymulactine 21 shampoo works in
tandem with Stymulactine 21 serum, which is formulated with
silanol, an essential factor in the cellular activity of hair roots. The
shampoo serves as a catalyst by increasing the scalp’s capacity for
receptivity to the serum, noted Mary Pergoda, national training
and promotions director for J.F. Lazartigue, which also prescribes
an Intensive Scalp Revitalizer and Revitalizing Hair Nutrients (a
supplement) to boost results.
J.F. Lazartigue, which can be found in more than 70 countries worldwide in salons and pharmacies, also offers a Soy Milk
Strengthening line for dry and delicate hair that uses GMO-free
natural soy from Argentina.
The New School
While shampoo and conditioners remain the basic tools of the
trade, more brands are out to change how consumers care for
their hair via conditioning cleansers and cleansing creams. Wen
by Chaz Dean put the concept in the mainstream consumer’s
consciousness, and now established brands and new players are
expanding the category looking to cash in.
One of those new brands is Unwash. This Ventura, CA-based
company bills itself as a completely new type of “co-washing
brand” that is readying for a national launch next month, having
quietly rolled its product out to about 500 salons.
Unwash’s hero product is its Bio-Cleansing Conditioner, which
it contends has a much lighter, thinner formulation than other
co-wash brands. It contains hempseed oil, known to relieve dry,
SHAMPOOS & CONDITIONERS
Builder Plus has