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Procter & Gamble established a dozen sustainability goals in 2010
toward its vision of 100% renewable energy use, 100% renewable or recycled materials for all products and packaging, and zero
consumer and manufacturing waste going to landfills.
in addition to counting 70 zero-waste manufacturing
sites, P&G says energy consumption, water use, C02
emissions and truck transportation are all down significantly, and its use of renewable energy and the number of virgin-materials certifications are up substantially.
this Fall, P&G announced a greater focus on water conservation as part of its 2020 goals. between
2002 and 2012, P&G said it reduced water use at
manufacturing plants by 58% per unit of production.
Moving forward, the firm wants to reduce water used
in its manufacturing facilities by an added 20% per unit
of production with a specific focus on conservation efforts at facilities located in water-stressed regions.
On the personal care side, Aveda has long been
a leader in sustainability. For example, the company
purchases Green e-Certified renewable energy credits to offset electric-
ity used in its north american retail stores, and purchases credits and
offsets for all electricity used in its headquarters, company-owned train-
ing institutes and sales offices, in addition to offsets for the emissions
from consumer use of its aerosol hairsprays. in fiscal
2014, aveda was honored by the Cradle to Cradle
(C2C) Product innovation institute with the “legacy
leaders” award in part for its achievements in in-
creasing the reusability of materials. the company
received C2C certification for seven of its products,
including its hair care system.
in terms of social responsibility, companies like
Bobbi Brown Cosmetics, which like aveda is
owned by Estée lauder, continue to do more for the
greater good. For example, the bobbi brown Pretty
Powerful Campaign for Women and Girls, created
in March 2013, has already donated $200,000 to
Girl Rising, a global social action campaign that
educates young girls and helps break the cycle
of poverty. now, in north america, bobbi brown
Cosmetics will donate 100% of the suggested retail
price of its Pretty Powerful Campaign products in Fy2014 and Fy2015
to Girl Rising.
Seven of Aveda’s products
have C2C certification, including
its Invati hair care system.