FRAGRANCE TRENDS 2014
fragrance. Coconut and vanilla are the top scents in the edible category, driven by new product development in Europe and North America.
Other key scent trends picked up by Mintel included green/herb-al/woody and fantasy, which is not an olfactory description but is used
to denote feelings and moods, such as dreams and twilight. According
to Mintel, fantasy notes in toiletries have doubled during the past five
years and are popular across the world.
Manufacturers are always looking for inspiration from other categories. For example, fine fragrance is a rich source of ideas, particularly
ingredients. Recent examples observed by Mintel include Palmolive
Damask Rose & Musk bar soap and Korres Vetiver Root Green Tea
Cedarwood shower gel. On the shelves are more original scent fusions, such as Dial Goji Berry & Orchid shower gel and Dettol Rose &
Cherry in Bloom hand wash.
The primary scent trend in today’s cosmetics
market is the increasing development of naturals, according to Claire Delbecque, R&D–
marketing manager, Bontoux SA, an international
supplier of aromatic raw materials to the perfume and cosmetics industry.
“The use of naturals started first with very
noble products, such as rose oil and neroli oil,
and now is widely increasing to all kinds of
natural essential oils, used both for their properties and fragrance,” she said.
Delbecque insists that the challenges in
scenting cosmetics products are the development of IFRA-compliant qualities, such as tea
tree oil low methyl eugenol, and producing sustainable qualities of ingredients such as lavandin
oil CENSO. The company is presenting its new
concept, BontouxOnline.com, at In-Cosmetics
2014 for the online sales of essential oils for
European professionals, which enables very fast
deliveries for small quantities of 30 essential oils.
“Opening our sales to smaller quantities
than usual will lead to opportunities for new
developments for customers who are not yet
used to working with essential oils, but who are
asked to do so by final customers,” explained
New Ideas for Fragrance
According to Mintel, consumers are diversifying
the way they wear fragrances, resulting in new
opportunities for ancillaries and new scented
formats, such as perfume for hair. In the future,
brands will link fragrances to their functional
benefits, such as playing with the natural texture of ingredients like raspberry pips which
could be used for exfoliation. Already in the US,
consumers expect fragrance to play a bigger role
in cosmetics, such as having mood-boosting or
stress-relieving properties, providing an energy
boost or even anti-aging properties. Before too
long, fragrance functionality will be as important
as smell. •