•High Ridge Brands is donating up to
three million showers-worth of soap,
shampoo, conditioner and other personal
care essentials to impoverished families
across America by linking with non-prof-it organization Family-to-Family. The
Stamford, CT-based company and owner
of Zest, VO5, White Rain, Coast and Rave
distributed the first million showers-worth of products last month, and helped
launch The Family-to-Family Shower To
The People Program.
Last month, the first one million
showers-worth of VO5, Zest and other
high-quality High Ridge Brands products
began shipping to social service organiza-
tions in more than 20 states.
Consumers will be invited to increase
the donation up to another two million
showers worth of products starting in
January, by redeeming specially-marked
coupons for each participating brand.
In January, specially-marked coupons
for Zest, VO5, Rave, Coast and White Rain
redeemed through March 15 will provide
one additional shower’s-worth of prod-
ucts for families in need, up to a total of
three million showers for the entire pro-
gram. Coupons will be available on each
participating brand’s website and through
an FSI that will appear in Sunday newspa-
pers nationwide on Feb. 2.
The initiative will be heavily pro-
moted through each brand’s social media
Coty To Market
Miu Miu Fragrances
•Coty Inc. and Prada Group have
forged an exclusive partnership to create,
develop and distribute a signature line of
fragrances under the Miu Miu name. The
deal marks Miu Miu’s first entree into the
world of prestige fragrances.
Created in 1993, Miu Miu—the other
vision of Miuccia Prada on fashion—has
evolved into one of the leading high-fash-ion brands in the world, targeting sophisticated women, receptive to new trends
and ideas and inspired to explore and experiment in their fashion choices.
“The agreement with Coty, an inter-
nationally recognized reference in the
luxury fragrance market, marks a major
step forward in Miu Miu’s development
plan,” said Patrizio Bertelli, CEO, Prada
Group. “I am therefore sure that, leverag-
ing on Coty’s know-how and Miu Miu’s
strong identity, this partnership will be a
worldwide success of mutual satisfaction
to both companies.”
“Miu Miu is one of the most refined
and respected luxury houses in the world
and one of the fastest growing global
brands in the whole fashion industry,”said
Michele Scannavini, CEO, Coty Inc. “It is
an exciting opportunity for Coty to build a
worldwide fragrance business for Miu Miu
and also to further build our own market
share in the prestige fragrance market.”
The Miu Miu fragrance line is expected
to debut in 2015.
More info: www.coty.com
Earns DfE Label
•The US Environmental Protection
Agency (EPA) has given AkzoNobel’s
Dissolvine GL biodegradable and
bio-based chelate its Design for the
Environment (DfE) label.
EPA awards the DfE designation only
to chemicals that pass the strict DfE criteria after the agency’s scientific team
screens each ingredient for potential human health and environmental impacts.
The DfE mark helps consumers and commercial businesses identify products that
are determined to be effective and safe
according to the DfE assessment program.
Some 2,800 products have received the
Dissolvine GL is used as a builder for
cleaners and detergents as an alternative
to phosphates, nitrilotriacetic acid (NTA)
and ethylenediaminetetraacetic acid
Derived predominantly from US-grown corn and readily biodegradable,
Dissolvine GL is used by the leading makers of cleaning products as a chelating
HIgH RIDge BRaNDs Helps lauNcH
‘sHoweR THe people’ pRogRam
•Natural Sourcing, LLC, has enrolled in the California Certified Organic Farmers’ Global
market access (gma) program, reinforcing the company’s commitment to providing superior
quality raw organic ingredients to customers both domestically and in the european union.
“we are excited to see the united states sign an organic equivalency agreement with the
eu,” said Kibby mitra, ceo, Natural sourcing. “This equivalency allows the company to seam-
lessly unite its largest organic markets, effectively protecting international organic standards and
trade through enhanced logistical coordination.”
The ccoF gma program ensures that only organic ingredients that meet strict international
standards are eligible for export to the eu. These stringent standards include both those of the
eu itself and those that fall under the historic organic equivalency arrangement signed by the
usDa National organic program (Nop) and the european commission on Feb. 15, 2012.
Natural sourcing specializes in the procurement and supply of more than 500 natural ingre-
dients for cosmetic, spa, massage and aromatherapy applications. It is a member of the organic
Trade association and has its organic certification through ccoF. Natural sourcing is dedicated
toward becoming an increasingly strong presence in the growing awareness of the importance
and benefits of organic skin care.
More info: www.naturalsourcing.com
NATURAL SOURCING ENROLLS IN CCOF GMA PROGRAM