The global population of people aged over 65 is ex- pected to triple by 2050, growing from 516 mil- lion in 2009 to 1.53 billion, according to the U.S.
Census Bureau. Meanwhile, the market for anti-aging
products is vibrant, as consumers strive to feel healthy
According to a new research report from the Natural Marketing Institute (NMI), Harleysville, PA, titled
“Trends In Healthy Aging: A Multi-Generation Perspective,” consumers are interested in new approaches to
managing their health. When it comes to actually trying
new products though, Generations X and Y (aged 18-47)
are more inclined to do so. Respectively, 58% and 63% of
consumers in these demographics said they’d be willing
to take new products.
Beauty supplements brought in $3.5 billion globally
last year, according to market research firm Euromonitor,
and sales of food and beverages containing beauty ingredients are expected to exceed $1.1 billion by 2016.
We all know the signs of aging—wrinkles, gray hair,
sagging skin, creaking joints, a general slowing down and
less spring in our steps. But what can people do about
these issues and how is science evolving to slow the natural aging process?
Revere The Telomere
A new area of research on aging involves telomeres.
Humans have 46 chromosomes, and within each DNA
strand are about 20,000 sequences, or genes, for determining our characteristics. Telomeres are regions of
nucleotide sequences located at the end of chromosomes
that protect from deterioration or fusion with neighboring chromosomes. Every time a cell divides, we lose a
telomere. Once every cell in the body has lost most of its
telomeres, we die.
Draco Natural Products, San Jose, CA, has developed
botanical extracts that contain phytocompounds that can
activate telomerase. “When your body turns telomerase
By Amanda Baltazar
The quest for a long-life is intensifying as science supports more fortified foods, beverages,
supplements and creams to help people look and feel better.