flexibility and convenience of these types of beverages
and functional foods are resonating well with the hectic
lifestyles consumers lead today.
In 2011, global sales of nutricosmetics reached $4.5 bil-
lion (70% of these sales came from just two countries, Ja-
pan and China). According to Eurormonitor, year-on-year
growth did not fall below 5% over 2006-2011, but for fur-
ther global growth nutricosmetic manufacturers need to
target markets with an aging population and where the
annual disposable income (ADI) is rising.
Since the eastern markets retain the majority of market share, many experts still believe North America to be
a virtually “untapped market.” With an aging population,
rising medical health care costs and increased desire to
“age well and look well,” North America is expected to
shift from lifestyle treatment to prevention interventions
(making nutricosmetics a primary player within the
healthy aging marketplace). (For key consumer drivers
that will grow this sector see Figure 2.)
Positive Research Continues for Oral
As clinical research strengthens, with favorable data on
oral antioxidants and their potential protection of skin
from ultraviolet radiation (UVR) induced reactive oxygen species (photo-aging), nutricosmetics may offer suitable benefits to complement topical SPFs. Polyphenols
in particular—including flavonoids, flavonols, catechins
and stilbenes—are present in the diet from plant based
sources acting as antioxidants and protecting the plant
from damage by bacteria, fungi and UVR. Additionally,
carotenoids continue to show promising clinical evidence
toward systemic photo-protection.
Look Well, Feel Well, Do Well
Since 2005, natural skin care has been the fastest growing
segment within the personal care sector. Consumers today
are more educated about the ingredients in their products and how they may impact their health. Mass beauty
brands that historically monopolized the market are beginning to pay attention to this upcoming natural health/
beauty market, developing or acquiring brands along the
way and building parallel strategies.
Nutricosmetics have gained traction
within this sector. These consumers believe
in holistic principles in managing a healthy
rate of aging. Sustainability-conscious
brands with a genuine mission, beyond
beauty, are gaining popularity because of
their strong moral values toward beauty,
wellness and environmental responsibility.
According to Nielsen, 63% of consumers under the age of 40 are willing to pay more for
socially responsible products and services.
Management of Atopic
More than 50 years ago, traditional derma-
tology practices believed nutrition had an
influence on occurrence of chronic skin con-
The personal care, pharamceutical and nutritional
markets have begun to overlap, creating new markets
such as nutricosmetics, cosmeceuticals and nutraceuticals.
Source: Kline & Co. Blurring Boundaries
Figure 2: Global Drivers - Beauty, Health & Wellness