Irrésistible, a women’s scent. Kenzo successfully introduced
Flower by Kenzo L’Elixir.
Among its cosmetics holdings, Benefit continued to gain
market share in the US, Europe and Middle East while Make
Up For Ever successfully introduced two new foundations:
Ultra HD and Step 1. Fresh’s rapid expansion in Asia continued and the brand entered Europe with counters at Galeries
Lafayette in Paris and Harrods in London.
For the first quarter of 2016, corporate sales rose 4% to
more than € 8. 6 billion. By region, Asia (ex-Japan) accounted for 29% of sales; followed by the US, 25%; Europe (
ex-France), 17%; other markets, 12%; France, 9% and Japan,
8%. Perfume and cosmetic sales rose 7% to more than 1.2
billion eurose driven by gains in the US and Europe. LVMH
credited the gains to the successful launch of Sauvage fragrance, as well as the popularity J’adore.
Don’t be so tense. Make up For Ever Tense Tube.
9. AMOREPACIFIC SOUTH KOREA
SALES: $4.1 BILLION
Key Personnel: Kyung-bae Suh, chairman and chief executive
officer; Dong-hyun Bae, president and chief executive officer;
Seung-hwan Kim, managing director, planning and innovation.
Major Products: Skin Care—Sulwhasoo, Laneige, Mamonde,
Innisfree, Hera, Iope, Happy Bath, Primera, Odyssey, Illi, Lirikos,
Aestura, Makeon; Cosmetics—Etude, Hanyul, Espoir, Aritaum;
Fragrance—Annick Goutal, Lolita Lempika; Inner Beauty—Vital
Beauty; Hair Care—Ryo, Mise-en-Scéne; Oral Care—Median.
New Products: Luminous Effect Brightening Serum, Moisture
Bound Intensive Serum Masque and Future Response age defense serum.
Comments: With the beauty industry’s obsession for all
things Korean, it’s no wonder that sales rose 23% last year at
AmorePacific, Korea’s largest beauty company. After all, the company’s cushion cosmetic technology has become the darling of
the beauty world with competitors introducing versions of their
own and others, like Parfums Christian Dior, buying access to
In the luxury cosmetics category, Sulwhasoo’s sales topped 1
trillion won, while Hera makeup lines entered the Hong Kong
travel retail channel. In fact, AmorePacific’s travel retail business
exceeded 1 trillion won for the first time.
Nobody is pushin’ the cushions like AmorePacific, the company that started
the craze for cushion compacts.