£100-150 million in 2015.
For the first quarter of
2015, sales rose 1% on a reported basis to about $3.4
billion (sales were up 5% like-for-like). Hygiene sales rose
1% as reported to $1.4 billion
million, but home care sales
fell 7% to $645 million.
“Our focused strategy is
6. ShiSeido JAPAN
paying off and has delivered a
good Q1 against a backdrop of
stable developed markets and
mixed emerging markets,”
said Rakesh Kapoor, chief ex-
ecutive officer. “A strong and
from our Consumer Health
brands continues to deliver
growth and outperformance,
aided by a strong flu season.
In Hygiene, Dettol, Lysol and
Harpic performed well offset
elsewhere by tough market
Kapoor went on to say
that Project Supercharge
has been fully embraced by
the organization creating a
more efficient and effective RB, and will deliver sustainable
SALES: $6.4 BILLION
Key Personnel: Masahiko Uotani, president and chief executive
officer; Norio Tadakawa, chief financial officer; Ralph Ahrbeck,
chief strategy officer and president, China region; Chikako
Sekine, chief beauty officer; Yoichi Shimatani, chief research and
development officer; Jun Aoki, chief people officer; Jean-Philippe
Charrier, president, Asia Pacific; Takahiro Hayashi, chief creative
officer; Masaya Hosaka, chief technical strategy officer and chief
quality officer; Kiyoshi Ishimoto, chief supply chain officer; Norio
Iwasaki, senior vice president, personal care brands, Japan; Naoki
Murakami, senior vice president, prestige brands, Japan; Yoshiaki
Okabe, Shiseido brand director; Kazuhisa Shibata, chief administration officer; Mikiko Soejima, senior vice president, beauty,
Japan; Shigekazu Sugiyama, senior vice president, cosmetics,
Japan; Norio Tadakawa, chief financial officer; Shigeru Takano,
chairman and president, Shiseido China; Mari Tamura, senior
vice president, global prestige brands.
Lysol is one of RB’s power brands.
Shiseido executives insist the company will do a better job of
connecting with consumers, especially those outside Japan.
Here’s a Shiseido’s location in Hong Kong.
• Rich reds? Somber grays? Sparkling blues? Life Color Clock, a
new app on Shiseido.com, connects to Facebook reviews and photo
albums and then spits out the shades that make up the user’s world.
To what benefit that data are, we don’t know, but it’s no sillier than
spending a lifetime in new Jersey, clicking through some online questionnaire, and finding out that Montana is really a much better fit given
COLOR YOUR WORLD
•RB is serious about cleanliness. For years the company’s
Dettol brand has educated kids about the importance of hand
hygiene. last year, rB india launched a nationwide movement
to promote a cleaner, healthier india. in December, rB partnered
with Facebook and indian TV station nDTV to hold a 12 hour
“Cleanathon” that reached millions of consumers.
Furthermore, rB is Save the Children charity’s largest FMCG
global partner, with a new partnership vision to radically reduce
the world’s second biggest killer of under-fives, diarrhea. Along
those lines, rB is developing a biodegradable toilet powder that
speeds up the breakdown of excrement. The powder is an organic mixture of coconut, rice and lemons, to help limit the spread
of diseases associated with open defecation and diarrhea in india
where more than half of the 1.2 billion population relieve themselves outside.
A SeRIOUS CLeAN–IN 12 HOURS!