By division, Consumer Products accounted for 49.7% of
sales. Brands include L’Oréal Paris, Garnier Maybelline New
York, SoftSheen-Carson, Magic, Essie and Nyx. Sales rose
1.6% in 2014, but the company noted that sales accelerated
toward the end of the year, helped along by the continued
success of Elvive in Europe. Meanwhile, in Asia, the division
continues to make gains within the all-important facial care
category. In fact, Men Expert has helped L’Oréal achieve the
top spot in China.
L’Oréal Luxe represented 28.6% of sales. Division sales
surged 7.1%, getting a boost from stalwarts such as Lancôme,
as well as the popularity of relatively new brands such as
Urban Decay, Clarisonic, Shu Uemura and Kiehl’s. Most impressive, sales of Clarisonic surged nearly 50% in Western
Europe. L’Oréal’s makeup sales within the luxe segment
jumped 11.6%, helped along by the introductions of Baby Doll
Kiss & Blush and Eye & Brow Maestro.
Professional Products reported a 2.6% increase to account
for 14.0% of 2014 sales. With the acquisitions of Decléor and
Carita, the division now has a presence in all professional
beauty categories—hair, nail and skin. But, as always, it was
hair care which led the way, particularly growing demand for
color and styling products. The professional unit expects to
remain on the cutting-edge with the introduction of Serioxyl
for fine and thinning hair, and Absolut Repair Lipidium for
Sales within the Active Cosmetics division rose 8.7% and
accounted for 7.7% of group sales last year. The gains were due
primarily to the success of La Roche-Posay and Skinceuticals.
L’Oréal was particularly proud of the introduction of Lipikar
Baume AP+ for dry skin with atopic tendencies, as well as the
debut of Vichy’s Liftactiv Supreme, which provides immediate
visible results to reduce the appearance of aging.
By business segment, skin care accounted for 30% of sales;
followed by makeup, 21.9%; hair care, 20.5%; hair colorants,
13.2%; fragrances, 9.8% and other, 4.6%.
For the first quarter of 2015, sales surged 14.1% to $7 billion (at current exchange rates), thanks primarily to a favorable
exchange rate. Like-for-like sales rose 4%.
3. Henkel GERMANY
SALES: $10.0 BILLION
Key Personnel: Kasper Rorsted, chief executive officer; Carsten
Knobel, executive vice president, finance, purchasing and integrated business solutions; Kathrin Menges, executive vice president, human resources and infrastructure services; Hans Van
Bylen, executive vice president, beauty care; Bruno Piacenza, executive vice president, laundry and home care.
Major Products: Household—Mir, Persil, Perwoll, Purex, Sil, Spee
and Vernel laundry detergents, Pril and Pur dish detergents, Bref
and Soft Scrub hard surface cleaners, Somat automatic dish detergent. Personal Care—Schwarzkopf & Henkel, Schwarzkopf,
Indola, Clynol, Seah Hairspa, BC Bonacure, Clynol hair care
products; Dial, Fa and Right Guard, Tone, La Toja, Neutro mend,
Coast, Dry Idea and Mont St. Michel body care products; Aok and
Diadermine skin care products; Licor del Polo, Antica Erboristeria,
Vademecum, Theramed and Denivit oral care products.
Ralph Fresh is the newest scent offering from the
quintessential American designer.
The Persil brand can be found around the world.