improved to 18.7%, up from 17.8% in 2013. Leading the way
was Lifebuoy, which reported a 15% increase in sales due, in
part, to a relaunch in South Asia of the core range with Activ
Naturol Shield (ANS), a patented combination of natural ingredients that is said to protect against 10 infection-causing
germs. Sales of Lifebuoy also benefitted from a rollout in
China. Within oral care, Regenerate dental care system debuted in the UK. The product, nine years in the making, is
said to regenerate tooth enamel mineral thanks to a patented
ingredient called NR- 5.
Perhaps no other multinational on earth is as embedded in emerging markets as Unilever, and there’s a lot to
look forward to when you’re No. 1 in many of these countries. Unilever notes that the global population is expected
to reach 8 billion by 2025, with half part of the“consuming
class.” Farther afield, the global population will increase 30%
by 2050 and there will be three billion middle class consumers in the world by that time.
That kind of growth is great news for Unilever in general
and its home care business in particular, as nearly 80% of
2014 home care sales came from emerging markets. Home
care sales rose 3%, helped along, in part by the success of
billion euro brands such as Omo and Surf laundry detergent,
Comfort fabric softener and the Domestos home care line.
After a limited introduction in 2014, Unilever is
rolling out its concentrated liquid brands in eco-packs, which use 70% less plastic than traditional
packaging, across Europe this year.
With so much of its success linked to emerging markets, it should come as no surprise that
Unilever runs or takes part in several programs that
are designed to improve the health of consumers in
developing countries—programs such as the United
Nations’ Global Handwashing Day and Lifebuoy’s
Help a Child Reach 5 handwashing program. It’s
these types of programs that made Unilever the
No. 1 most sought-after FMCG employer and a Top
3 most sought-after global employer, according to
LinkedIn’s Most In-Demand Employers Index 2014.
“We can lay the foundation for ending poverty and
build a sustainable future for generations,” Unilever’s
CEO Paul Polman told business leaders, government
representatives and others at the UN Global Compact
Summit’s 15th anniversary event in New York City in
June. However, he warned that time is running out
to address climate change and its attendant miseries
such as pollution, hunger and disease.
Polman called for a change in the system, noting:
• “We must be disruptive—taking risks and chal-
lenging the status quo;”
•“We must be bold—looking at new technologies
and creative means of financing;” and
•“We must be inclusive—building new multi-sec-
tor coalitions that aggregate efforts and harness the energy
of the young to the cause.”
For the first quarter of 2015, coporate sales increased
12.3% to approximately $14 billion, helped significantly by
a 10.6% positive currency impact. The company noted that
New Dove Summer Care exfoliates as it cleanses skin.
The Vaseline Intensive Care Healing Serum moisturizes to heal and calm dry skin.