of fragrance choreography that occurs from the moment the
bottle is picked up through the application of the perfume. The
end experience leaves the consumer with a heightened feeling
of luxury and femininity.”
To meet the needs of clients, packaging experts are constantly
pushing the limits of glass design and decoration by developing
new techniques and expanding their capabilities.
SGD, for example, has developed a new 3D engraving of
ultra-fine patterns. Using this technique, SGD has recreated the
delicacy of fine lace and imitated goldsmithing of fine jewelry,
and it can also invent new textures, according to executives.
No matter what technique is employed, the goal is to entice a
consumer who is likely to encounter a new fragrance away from,
well, the counter.
Said Chamlou,“Fragrance is a beauty category that has unique
packaging needs and brand communication is more important
than ever as the consumer becomes better educated through
digital communication and e-commerce.”•
• On May 2, in Spartanburg, SC, the official auction held in connec-
tion with the International Perfume Bottle Association (IPBA) annual
convention broke all previous records, pulling in more than $530,000,
according to auction organizer Ken Leach.
Some $67,000 of that purse came from a very rare 16-inch Christian
Dior silk doghouse with figural bottle that was created in 1956 to mark
tenth anniversary of the House of Dior.
All told, the auction featured 302 bottles and objects such as powder
boxes and atomizers.
Consignments now being accepted for the 2016 bottle auction,
which will be held in connection with the 28th Annual IPBA Convention,
slated for April 27-May 1, 2016, in Portland, OR.
perfumebottlesauction.com and www.perfumebottles.org
blaSTS From THE PAST
fragrance bottles of
the Aerin fragrance
adorned with a
1: Created in 1956 to mark the tenth anniversary of the House of Dior, this bottle recently sold for $67,000.
2: A 1939 Schiaparelli Snuff figural perfume bottle. 3: A 1920s Luxor Encharma gift set, which has two glass
bottles with stoppers and an unopened powder box with puff. (Photos courtesy of Ken Leach)