India, located in the vicinity of New Delhi, was destroyed by fire.
There were no injuries, but service levels in the Indian market
were affected during the fourth quarter of 2013 and the first quarter of 2014. .
SALES: $1.8 BILLION
Key Personnel: Kazutoshi Kobayashi, president.
Major Products: Skin care, cosmetics and toiletries sold under several brand names including Cosme Decorte AQ, Awake,
Cosme Decorte, Beauté de Kose, Jill Stuart, Anna Sui, Infinity,
Grandaine, Crie, Predia, Visée, Phil Naturnt, Esprique, Sekkisei,
Formule, Precious, Fasio, Nature & Co, Stephen Knoll, Happy
Bath Day and Rimmel. Acquisition: Tarte.
New Products: Astablanc Lift Sensation, Albion Eclafutur,
Cosme Decorte Whitelogist MX, Kosé Cosmeport Je l’aime
Deep Moist hair care, Fasio and Visée makeup, Rimmel Fall 2014
Comments: Kosé breaks its operations into three main areas.
Cosmetic sales rose 9.1% to more than $1.3 billion. Sales were
higher in Japan, with a big increase in sales of skin care brand
products in the prestige, namely Sekkisei and Astablanc. In
addition, sales of brands handled by Albion Co., which sells
luxury cosmetics, and Cosme Decorte were also up for the year.
Kosé’s “cosmetaries” business recorded a sizeable 19.1%
gain in sales to $479 million. Within this area, Kosé Cosmeport
Corp. sales set a new record, thanks to solid performances by
all of the core major brands, such as Je l’aime, Suncut, Softymo
and Clear Turn. In addition, Viseée and Fasio self-selection
makeup brands, which were given a new look, posted higher
sales, according to the company.
In Kose’s “other business” segment, sales fell 5.5% to $15
million. Within this sector, there were decreases in sales of
amenity products and orders for the manufacture of OEM
products, noted the firm.
The big news from Kosé Corporation came on March 4,
when it announced a deal to acquire US-based Tarte, Inc. The
purchase fits well with the firm’s strategy to expand its overseas operations outside its primary regions of Japan and the
Association of Southeastern Asian Nations (ASEAN). In addition, Tarte adds new sales channels and customers—for example, 20- and 30-year olds who like to shop at Sephora, Ulta
According to Kose, Tarte’s sales had risen from less than
$25 million in 2010 to $52
million in 2012. Maureen
Kelly, who founded the
cheeky cosmetics firm in her
New York City bedroom, remains at the helm at Tarte
and is a stakeholder in the
new setup as well.
North America isn’t the
only new territory for Kose;
the firm is breaking into
the Indian cosmetics industry too by establishing
a wholly-owned subsidiary there. Going it alone is
a change in plans for Kose,
which had initially planned
to establish a JV with Elder
However, a “mutual agreement to cancel the basic agreement” ended that
Tarte has a variety of color cosmetic
innovations—especially in blush.