• happi happi.com August 2014 66
“Eyes are a huge focus for fall,” said Simone Ciafardini, vice
president of education and artistry, Make Up For Ever, New York.
“Colorful, smoky, gorgeous rich vivid eye makeup is the must-
have accessory this season.”
In celebration of the brand’s 30th anniversary, Make Up For
Ever is revolutionizing the product that made it famous by in-
troducing the Artist Shadow range, a collection of 210 highly-
pigmented matte, satin, metal, iridescent and diamond finished
eyeshadows featuring a breakthrough formula based on pigment
atomization—the latest technology used to maximize color de-
livering up to 88% concentrated pigment which is the highest on
the market. The eyeshadows also utilize water-blend technology.
Meanwhile, at Bare Minerals, there’s a new kind of eyeshad-
ow that’s said to be transforming mornings. One stroke of 5-in-1
BB Advanced Performance Cream Eyeshadow will have consum-
ers out the door with five skin-loving benefits all packed into
one luxurious formula, boasts the company. Infused with light
reflective pigments, wear it alone for a brightening“barely there”
look, or for optimal wear, layer with Bare Minerals Eyecolor. A
mineral-based, broad spectrum SPF 15 also offers complete UVA
and UVB protection in this SKU. The brand is also rolling out a
cooling CC Eye Primer.
Tarte is bulking up its“clay” cosmetic empire with a new CC
Eye Primer Stick. This color-correcting pencil minimizes discolorations but also reduces excess oil for staying power, according
to the company. This multi-hued clay blend features rose, vanilla,
yellow and purple tones mixed into a nude hue to improve the
eye region all around!
Other innovations include mass market brand Milani’s new
“gel powder” eyeshadow, touted as imparting rich, vibrant color
that glides on in a single stroke, delivering a stunning multi-di-mensional effect.
Also turning up the intensity with three limited edition
shades is Avon, with its ultra-plumping SuperShock Mascara in
WIll A NEW GrOWTh lEAdEr RAISE EYEBROWS?
• A 28% increase in sales made the prestige eyebrow makeup subsegment the leader within total Us prestige eye makeup in the 12
months ending march 2014, according to the NPD Group, inc. this
increase is in sharp contrast to the total Us prestige makeup market’s
3% gain during the same time period, said NPD.
sales of eyebrow products have increased by double digits during
the past three years, and now represent $122 million, and 11% of total
Us prestige eye makeup sales. However, less than 80% of prestige retail
stores are currently selling brow makeup, according to NPD data.
“the trend toward defined eyes continues to fuel prestige eye make-
up sales nationwide,” said Karen Grant, vice president and global beau-
ty industry analyst, the NPD Group, inc. “Further investigation into NPD’s
geo-level information uncovers regional opportunities for increased dis-
tribution and growth in brow makeup, particularly in southern markets
within the Us.”
More info: www.npd.com
MAC will roll out a Marge Simpson collection.
Glossy balm crayons are big this season.