that lasts for 24 hours. Enriched with an advanced polymer, the
formula is designed to hold pigment in place without over drying,
significantly improving the elasticity and durability of the make-up, according to executives at the Coty-owned brand. Vitamin E
helps moisturize and safeguard skin against free radicals, providing color and coverage from day to night.
“Shoppers are looking for the perfect skin, a healthy fresh
glow and a simple approach to beauty,” Jodie Boland, CK One
color global makeup artist, told Happi. “I think people love that
minimalistic, nude, natural look.”
Meanwhile in mass, achieving a flawless complexion has never
been easier thanks to the new e.l.f. Pressed Mineral Foundation.
Combining gentle minerals, this silky, long-lasting powder foun-
dation hydrates as it smoothes, according to the company. The
innovative pressed powder design allows for buildable, blendable
coverage that lets skin breath and won’t clog pores. Colors span
from Porcelain to Dark. The brand also is rolling out a pressed
mineral bronzer that’s designed to provide a healthy faux glow.
Vitamin E and grape seed oil help to nourish skin for a revitalized
look and feel.
“Glowing skin with a natural-looking flush is the staple look
for this winter,” said Achelle Dunaway, creative director and professional makeup artist at e.l.f. Cosmetics, New York.
When it comes to makeup, nothing is as detrimental to a
flawless face as unnatural and cakey foundation. Most women
would agree they feel the most confident when their foundation
looks natural and camouflaged to skin.
Maybelline New York is introducing a chic new addition to
its best-selling Dream franchise—Dream Wonder Fluid Touch
Foundation. Widely seen on the runways, a natural, no-makeup
look has definitely made a statement and is a trend that is most
likely here to stay. This incred-
ibly lightweight liquid founda-
tion melts onto skin providing
maximum coverage without
the caked-on feel, according to
the company. The foundation’s
unique teardrop applicator allows
for the silky smooth formulation to
“melt onto skin,” said Maybelline in
a press statement.
Fellow leader in the category,
Revlon, is having success with
its Cheek Boutique, a collection of
blush, bronzers and highlighters for
perfect pops of color. Products span
from a classic powder blush to a high-
lighting palette with complimentary shim-
mer shades to a lightweight, cream blush.
In fact, cream formulations are still
on the rise, as seen at Laura Geller. The
brand’s new Baked Gelato Vivid Swirl Blush is billed as an inno-
vative, next-generation hybrid cream-powder formula that cre-
ates translucent, vibrant color for a flirty, natural-looking flush
finish. With a fresh 3D design that lasts until the very last ap-
plication, this prettily pigmented blush captures the look of the
fabulous frozen treat without the unwanted calories. Laura Geller
Beauty Baked products start as creamy liquids, which are baked
and hand-finished by Italian artisans into silky powder. Since
Baked products start as cream, they are not formulated with the
additional fillers or binders that can dull pigments and feel dry or
heavy on skin, said the company.
The latest lipcolor innovation from CoverGirl.
New mineral bronzer
from e.l.f. Cosmetics.