During the same period, facial color cosmetics sales stayed almost flat, rising just 0.15% to $1.8 billion, reported the Chicago-based market research firm. Foundation, the largest component
of face SKUs, fell 1.5% to $948.0 million. Lip colors fell 1.7% to
$735.9 million—but the largest seller, lipstick, climbed 4.1% to
$511.2 million. Former rising star, nail polish, slipped 8.7% to
$827.3 million in the mass market, according to IRI’s report.
Prestige US department store sales rose this year, as eye/lip/
face makeup sales increased 2% to $1.6 billion in the January-May
2014 period, according to The NPD Group, Inc./Beauty Trends.
According to Karen Grant, vice president and global beauty
industry analyst at The NPD Group, this is the first time in five
years that makeup is outpacing skin care in growth. Both niche
and designer brands are capitalizing on using classic elements
with a new twist in color cosmetics.
“It’s not a revolution but an evolution,” she told Happi
about this rising trend.
Consumers are also craving multi-use
makeup SKUs, noted Sarah Lucero, celebrity makeup artist for Stila Cosmetics, Los
“Shoppers are looking for a one-stop
shop! [They want] those multi-use products
that give them more bang for their buck. The
ones where they can grab them, throw them
in their purse and know that it’s the first thing
they pull out when they need a touchup…
they want something that is going to make
them look beautiful and help them at the
Certainly, the technology is lining up with
the market’s expectations, agree industry
“Women are very savvy and are now
looking for ‘tried and true’ cosmetics with innovative concepts,” said Lori Taylor-Davis,
director, global pro lead artistry, Smashbox,
Los Angeles. “They are expecting long-wear
formulas, optimal blendability and a ‘camera
ready’ mindset translated to daily life.”
So, what exactly will be fueling the color marketplace during the next year? Illustrious ingredients to start, agree industry insiders.
“Color is really exploding and continues to be an arena for
self-expression and emotional reward,” noted Nikola Milivojevic,
president of BeautiControl, Dallas, TX. “We’re seeing an extreme
trend in lip and eye that’s playing out in high intensity, saturated
lip colors, dramatic and thicker eye liners, mega volume mas-
caras and textured and glitter nail finishes. We’re also seeing a
multi-tasking/multi-purpose trend where face products are also
delivering skin care benefits, and lip and cheek benefits in one
product…textures are continuing to be interesting and fun with
mousses, gels, lightweight oils, serums and even foams.”
The beauty shopper is savvier these days, observed Katie Jane
Hughes, global color ambassador, Butter London, Brooklyn NY,
which is debuting the Brick Lane Collection at Ulta this month.
“Consumers are looking for versatility, pigment and trendy
tones,” she told Happi.“I think she wants something that’s going
to take her beauty look to the next level. She wants her makeup
to become an accessory.”
In a similar vein, mineral makeup brand Jane Iredale is rolling
out the City Nights collection for Fall 2014.
“In reality, everything new is a variation of something
old. And with each passing year, an evolution of refinement and improvement occurs,” said Shawn Towne,
Jane Iredale global educator, Charlotte, NC. “In Spring
MAC Cosmetics’ Fall 2014 collection, A Novel
Romance, is teeming with deep shades by way of
metallic eye quads and nocturnal-hued nail lacquers.
The brand is also taking a playful approach to color
with a special collection devoted to blue-beehived
Marge Simpson of“The Simpsons” that hits stores in
Setting the Skin Tone
In facial cosmetics, any color product that is infused
with skin care benefits is huge right now, noted
Charlie Riddle, a makeup artist for Jane Cosmetics,
New York, as“shoppers want to know they are get-
ting everything out of their beauty products.”
For example, entering a new category, Dr.
Perricone recently unveiled a modern innovation in
color cosmetics: No Makeup Skincare. Designed to layer, sculpt
and enhance features, the line is all about restoring skin health
while addressing loss of convexity and signs of aging—revealing
a woman’s youthful“no makeup” appearance, said the company.
Rolling out at Ulta in September is CK One all day perfection
face makeup broad spectrum SPF 20 sunscreen, billed as a high-
performance, long-wear foundation that protects skin from fu-
ture damage and leaves a flawless, soft and smooth velvet finish
Avon Super Shock Brights