Color with Confidence
POWERFUL PIGMENTS, UNIQUE FORMS
AND SKIN CARE BENEFITS WILL FUEL
THE MAKEUP MARKETPLACE IN
THE UPCOMING YEAR.
SANGRIA, an exotic red that evokes a sense of glamor- ous adventures and faraway destinations, opposes Aurora Red, a more sophisticated shade that adds
verve and spark. Mauve Mist, a romantic and elegant purple
shade, reminds us of the deco era and stimulates a sense of
femininity and empowerment; while Radiant Orchid, a captivating and adaptable shade, enchants the complete spectrum.
Pair either with Cypress, a majestic and powerful green; indicative of its name, this shade has a towering presence and serves as
a stunning perennial.
For Fall 2014, color cosmetics are inspired by everything from
books, artisan crafts, photographs and retro architecture, accord-
ing to global color authority Pantone.
“This is a season of untypical colors—more reflective of the
imagination and ingenuity, which makes for an artful collection
of colors and combinations not bound by the usual hues for fall,”
said Leatrice Eiseman, executive director of the Pantone Color
Institute.“There is a feminine mystique that is reflected through-
out the palette, inspired by the increasing need for women every-
where to create an individual imprint.”
Luis Casco, celebrity makeup artist for Mary Kay, agreed.
“This was one of the most elegant seasons that I’ve seen in a
while,”he told Happi.“American and European designers seemed
to be embracing a sense of opulence and the makeup reflected
that. I loved seeing this elegance that was achieved by using dif-
ferent textures, for instance, by combining a matte lipstick with a
Recent data from Information Resources Inc. (IRI) proves
that eye cosmetics are on the rise, as sales increased 1.09% to
$1.97 billion in total US multi-outlet (supermarkets, drugstores,
mass market retailers, military commissaries and select club
and dollar retail chains) for the 52 weeks ended June 15, 2014.
According to the data, mascara makes up the bulk of sales, $950.5
million, with a 1.2% increase in sales.
Melissa Meisel • Associate Editor