reductions from the two largest magazine advertisers, Procter &
Gamble and L’Oréal, which account for more than 10% of total
spending, according to Kantar Media.
P&G secured the top-ranked position for Q1 with $773.8 million of ad spending, down 2.6% from the prior year. Increased
support for personal care and paper product brands was more
than offset by reductions within its cosmetics and hair care
brand portfolios.
L’Oréal finished in the top 10 too, at No. 7. Like P&G, the
beauty company’s spending was also down 14.9%, according to
Kantar Media.
More info: www.KantarMedia.US • Long-lasting moisturization Adapts to humidity rate
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92 avenue du Général de Gaulle
92635 GENNEVILLIERS CEDEX - FRANCE
Tel: + 33 (0)1 41 21 87 87
contact@rossow.fr - www.rossow.fr
Rossow USA, Inc.
100 Matawan Road, Suite 350
MATAWAN, NJ 07747 - USA
Phone: +1 (855) 776-7769
contact@rossow-usa.com - www.rossow-usa.com
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140512 - HAPPI half p - ROSSOW Parleam Lipidure Wilbride.indd 1 12/05/2014 10:35: 40
•BrandSpark International has revealed the “Most Trusted”
brands in the American CPG sector. Consumers’ reasons for citing
a brand as being their most trusted vary by category. For health and
beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a
fair price, said BrandSpark. Here are the winners in Happi’s markets:
Health & Beauty Brands
Anti-Aging Skin Care —Olay
Body Wash—Dove
Facial Cleanser—Neutrogena
Foundation—CoverGirl
Lipstick—Revlon and CoverGirl (tie)
Mascara—Maybelline
Men’s Deodorant/AP—Old Spice
Men’s Shaving—Gillette
Nail Care—Sally Hansen
Nutritional Supplements & Vitamins—Nature Made
Toothpaste—Crest
Topical Pain Relief— Neosporin
Women’s Body Skin Care—Dove
Women’s Deodorant/AP—Secret
Women’s Facial Skin Care—Olay
Women’s Hair Care—Pantene
Women’s Hair Styling—Pantene and Garnier (Tie)
Women’s Shaving—Gillette Venus
Household Brands
Air Freshener—Febreze
Dish Soap— Dawn
Dishwasher Detergent—Cascade
Fabric Softener— Downy
Hand Soap (TIE)— Softsoap and Dial
Household Cleaning— Lysol
Laundry Detergent—Tide
Laundry Stain Remover—Shout
More info: www.BrandSparkMost Trusted.com
The MOs T Trus Ted
BRANDS IN AMERICA