10.AMORE PACIFIC SOUTH KOREA
SALES: $3.0 BILLION
Key Personnel: Suh Kyung-Bae, chairman and chief executive
officer; Young-so Kwon, luxury; Sang-bae Shim, SCM; Dong-hyun Bae, planning and finance; Min-jeon Lee, premium; Hak-hee Kang, R&D; Yoon Lee, human resources and public relations;
Chan-hoe Kim, mass market; Jaoe-cheon Yoo, new growth.
Major Products: Cosmetics—Amorepacific, Hera, Sulwhasoo,
Lirikos, Verite, Laneige, Iope, Mamonde, TeenClear, Primera,
InnisFree, Lolita Lempicka, Odyssey, Etude, Espoir. Personal
Care—Mise-en-Scene, Ryoe, Happy Bath, Dantrol, Median,
Songyeum; Health Care (including tea, beauty foods/supple-ments and drugs).
maintaining market dominance in the direct sales channel, even
as it secures the largest share in department stores by attracting
younger consumers. In addition, the company will try to boost
sales of premium hair and body care products and expand its offerings in baby care and men’s care and develop products for an
Last year, international sales accounted for 11% of total
turnover, as the company introduced its Mamonde brand in
Japan; Sulwhasoo in Taiwan, Thailand Singapore and the US;
Iope in Japan and Innisfree in China. To keep growing in China,
AmorePacific is expanding both its product offerings and distribution channels in the country, even as it expands into the
ASEAN region and India.
For the first quarter of 2013, sales rose 8.4% to more than
$723 million billion due primarily to new product launches and
accelerated international growth.
New Products: Time Response Skin Renewal Mist and Intensive
Hand Creme, Future Response Age Defense Crème SPF 30, Line
Revolution Firming Neck Crème, Moisture Bound Refreshing
Masque, Luminous Effect Brightening Serum.
SALES: $3.0 BILLION
Comments: AmorePacific is the No. 1 beauty company in Korea
with a 39% share of the domestic market. Heady stuff, but the
company is aiming to become one of the seven largest beauty
companies in the world in less than a decade via its Vision 2020
plan. The plan calls for group sales of $8 billion (at 2012 exchange
rates), with international sales accounting for 39% of sales. To get
there, the company expects to build 10 outer beauty megabrands
and five inner beauty megabrands.
To achieve those goals, AmorePacific is committed to
Key Personnel: Alessandro Giuseppe Carlucci, chief executive
officer; Agenor Leão de Almeida Junior, senior vice president,
digital technology; Gerson Valença Pinto, senior vice president,
innovation; João Paulo Ferreira, senior vice president, operations and logistics; José Vicente Marino, business vice president;
Roberto Pedote, senior vice president, finance.
Major Products: Cosmetics, fragrances and personal care.
Brands include Ekos soap, hair care and oils; Natura Faces,
Aquarela and Una makeup; Chronos skin care; Natura Naturé
baby care; Vitaplant hair care; Natura fotoequilibrio sunscreens;
AmorePacific is the leading beauty company in its home market of South Korea.
New Products: SOU personal care products.
Comments: Sales rose 13.5% last year as Natura reaped the benefits of being the dominant player in the fast-growing Brazilian
CFT market. The company noted that while the US has limped
along for the past six years with CAGR of 1.6% (compared to a
1% decline in Japan), Brazil has posted a gain of 13.4% during
that time. Moreover, the markets Natura operates in (including
Mexico, Argentina, Colombia and Peru), had a growth rate more
than two times that of the global market’s 4.9% increase. Within
Brazil, Natura is the No. 1 player. Its market share is 13.4%, just
ahead of Unilever’s 11.9% share, according to Euromonitor data.
Last year, Natura had 1.5 million consultants an increase of
nearly 11%. In Brazil, the network grew 8% to top 1.2 million.