Many of these“wins” are expected to take place in emerging
markets, as 1.8 billion consumers, primarily in emerging markets,
will improve their economic situation by 2020. Huët segmented
the global population into three basic groups and predicted that
the “Have Lots” will grow from 1.9 billion to three billion; the
“Haves” will grow from 2.0 billion to 2.7 billion and the“Have
Nots” will fall from 2.9 billion to 1.9 billion.
That’s good news for Unilever, since the company has an
“unparalleled footprint” in key emerging markets. For example,
it is the No. 1 fabric care marketer in Brazil, India, Thailand,
Vietnam, Bangladesh and Argentina and the No. 1 hair care marketer in Brazil, India, Indonesia, Thailand, Philippines, Vietnam,
Bangladesh, Argentina and Pakistan.
2. L’OréaL FRANCE
SALES: $29.6 BILLION
Key Personnel: Jean-Paul Agon, chairman and chief executive officer; Nicholas Hieronimus, president, selective; Brigitte
Liberman, president, active cosmetics; Marc Menesguen,
president, consumer products; An Verhulst-Santos, president,
professional products; Laurent Attal, executive vice president,
research and development; Jean-Philippe Blanpain, executive
vice president, operations; Christian Mulliez, executive vice
president, administration and finance; Alexis Perakis-Valat, executive vice president, Asia Pacific;
Alexandre Popoff, executive vice president, Eastern
Europe; Frédéric Rozé, executive vice president, Americas;
Geoff Skingsley, executive
just one hair
vice president, Africa and Middle East; Jochen Zaumseil, executive vice president, Western Europe; Jérôme Tixier, executive
vice president, human resources and advisor to the chairman;
Sara Ravella, executive vice president, communication, sustainability and public affairs.
Major Products: Hair care, skin care, sun care, color cosmetics,
toiletries and fragrances sold under many brand names in different channels. Consumer—Garnier, L’Oréal Paris, Le Club des
Créateurs, Maybelline, SoftSheen-Carson. Professional—L’Oréal
Professional, Kerastase, Redken, Matrix, Mizano, Shu Uemura
Art of Hair, Keraskin Esthetics. Luxury—Lancôme, Biotherm,
Helena Rubenstein, Kiehl’s, Shu Uemura, Giorgio Armani,
Ralph Lauren, Cacharel, Viktor & Rolf, Diesel, YSL Beauté. Active
Cosmetics—Vichy, LaRoche-Posay, Innerve, SkinCeuticals,
Sanoflore. Personal care—The Body Shop.
New Products: Lancôme—Advanced Génifique, Teint
Visionnaire, La Vie est Belle; Cacharel—Amor Amor; Kerastase—
Inventes Initialiste; Sanoflore—Anti Imperfections Ritual,
Rouge Pure Couture; Olia by Garnier, L’Oréal Paris Advanced
Haircare, Idéalia by Vichy; and Interconsumer Products, Emiliani
Enterprises and Urban Decay (acquisitions).
Earlier this year, L’Oréal combined the power of Ralph Lauren Polo with Essie nail enamel.
Comments: The world’s largest pure cosmetics company held
onto that title as sales rose more than 10% last year. L’Oréal
outpaced the gains of the global cosmetics market, which rose
4.6% to nearly $238 billion, according to company estimates (see
box next paget). Long the leader in Europe, L’Oréal’s sales in
new markets rose 9.2%. That gain was enough to make it the
group’s No. 1 sales zone in 2012, representing nearly 40%
of cosmetics sales. Taking a closer look at developing
markets, Asia-Pacific accounted for 20.6% of sales, followed by Latin America ( 8.8%), Eastern Europe ( 6.8%)
and Africa, Middle East ( 3.3%). The remaining regions
were Western Europe ( 35.6% of sales) and North
America ( 25.0%).