marketplace will be flooded with even more innovations for Fall
2013 in both mass and prestige.
L’Oréal Paris introduces the next generation of multi-tasking
beauty with L’Oréal Paris Visible Lift CC Cream. Ideal for mature
skin, this CC cream is said to reduce the look of dark spots, evens
and corrects tone, brightens complexion, firms skin and protects
against UVA and UVB rays with SPF 20. The product’s formula
contains sheer color capsules to correct and even skin tone for a
In prestige, Hydroxatone is catering to the blemish prone
with its new Anti-Acne CC Cream. Marketed as an advanced
multi-tasking complexion enhancer, the SKU is said to reduce
the appearance of fine lines and wrinkles, refine pores and
lightly moisturize to minimize dryness and peeling with salicylic acid, an antimicrobial peptide, niacinamide and Sytenol A
that delivers retinol-like benefits. It is available in five shades,
Fellow prestige skin care brand Ole Henriksen brings high
performance skin care to the color category with the launch
of Perfect Truth CC Crème and Perfect Truth CC Eye Crème.
Formulated with five sources of vitamin C, these skin care/
makeup hybrids illuminate, protect and perfect in one easy step,
claimed the company. Entering the color category for the first
time, the products provide sheer coverage, as light-reflecting
pigments diffuse imperfections and the telltale signs of aging.
Vitamin C and tripeptide- 5 boost collagen and visibly reduce
fine lines and wrinkles, while sodium hyaluronate and ceramides
nourish and replenish moisture.
Mixing up alphabet soup as well is celebrity makeup artist
AJ Crimson, who has partnered with Ofra Cosmetics to launch a
new one-of-kind line combining the properties of BB creams and
DD creams. AJ Crimson BB+D Cream is a collection of beauty
balms with an extended color range and fuller coverage for the
global woman, according to the company.
“My goal is to bridge the gap,” said Crimson. “Women in the
global community come in more than a couple shades and are
left with limited options. By customizing the right shades and
increasing the coverage, we made BB better!”
Available in 11 shades customized by Crimson, the collec-
tion moisturizes, protects, corrects and covers all in one tube
giving it BB and DD cream benefits. The advanced formula con-
tains anti-aging silk peptides to hydrate and nourish the skin.
Other key ingredients include sodium hyaluronate, vitamin C
and propolis extract.
Meanwhile, Philosophy is running the entire alphabet gamut
with Hope in a Jar A to Z Cream, a broad-spectrum SPF 20 sunscreen complexion perfecting BB cream. According to the company, the oil-free SKU is a one-step complexion perfector that acts
as a primer, moisturizer and SPF protector with a hint of color.
There’s new product activity beyond BB and CC creams
too. Tarte is banking on its Amazonian clay formulation with a
new foundation line. Amazonian Clay Full Coverage Airbrush
Foundation is said to deliver flawless, natural-looking cover-
age that lasts, while a“skintuitive” formula invigorates skin tone
and texture for a youthful complexion. The talc-free, moisture-
rich formula buffs on smoothly and offers long-wear, weightless
coverage that won’t settle into fine lines and wrinkles, said the
company. Clinique also is moving beyond CCs with a new line of
Superprimer Face Primers. Out in September, the color correct-
ing formulations are available in six varieties.
“We’re definitely going to see a lot of bare faces, minimal
chic and complexion perfection this fall,” Laura Geller, founder of
Laura Geller Beauty, New York, told HAPPI.“So that means BB and
CC creams, powder foundations, tinted moisturizers and more.
Women want to wear makeup without looking like they’re wear-
ing makeup, so everything needs to blend in seamlessly.”
Geller’s latest creation
is Baked Elements
Foundation, which is
billed as a hydrating,
creamy “baked” powder
that has a less opaque
finish than a typical
pressed powder, so the
look remains natural
ing buildable coverage.
Extra fine micronized
pigments blend seam-
lessly to create a multi-
fuels this formulation from Tarte.