According to Katie Hughes, Butter London global color am-
bassador, London, matching eye color to nails will be a huge
trend this fall. She explained, “It’s such a wearable look and you
can really have fun with the colors.”
Butter London’s new color cosmetic collection really helps
take the guesswork out of this trend. Hughes explains, “We have
perfectly coordinated nail lacquers and eye pencils/mascaras and
cream shadows. For example, for a subtle look, try pairing a pur-
ple nail with deep purple eyeliner. To add more flare and a rocker
edge, try a bright/lime green like Jaded Jack.”
In the mass market, CoverGirl’s new Flamed Out eyecolor collection features blazing, blendable colors packed into a tight powder
formula, said the mass-market makeup leader. Shadow Pots eyeshadow is available in 12 shades, while the Flamed Out Pencils
feature a 2-in-1 gel shadow and eyeliner in 10 blendable hues.
Flamed Out Mascara“fires up the volume for a flamed out lash
look with up to three times the volume,” said the company. The
innovative Volume Igniter brush grabs each lash, saturating with
two“zones” at the end of the brush (high density“igniter” and
volumizing shorter bristles at center).
L’Oréal is also stepping into the mascara arena for Fall
2013 with two innovations, L’Oréal Paris Telescopic Shocking
And then there’s the latest innovation at
Maybelline, known for its mascaras and much
more. It added on to its Falsies collection with
Falsies Big Eyes by Volum’ Express. Specifically
designed for top and bottom lashes, it features
two different applicators at each end, as the
lashes themselves are different lengths. The
brand is also adding on to its Color Tattoo
collection with Eye Studio Color Tattoo Pure
Pigments eyeshadow and Eye Studio Master
Smoky liner, known for its long-wear benefits.
MAC Cosmetics is boasting longwear formulations for Fall 2013 too, as its Pro Longwear
for eyes returns in seven new shades. From
creamy beige to brilliant blue-green and shimmering silver, Pro LongwearPaint Pots deliver
highly dimensional color with a luxurious finish for 12 hours, according to the company.
Parent company Estée Lauder is all about
shimmer that stays for its Fall 2013 color cosmetics repertoire.
Leading the way is the new Metallics Pure Color Collection with
liquid-like shadows that saturate eyes, vinyl finishes that lacquer lips and hyper-chromatics that accessorize nails. Hues are
amped up in the new Pure Color Instant Intense EyeShadow
Trios. According to the company, like molten metal, the liquid-like texture melts onto the eyelids for a high-definition chromatic
color impact. A creamy, silk-like formula glides on effortlessly releasing pure, brilliant color that stays true for 10 hours without
creasing or fading. True Vision Technology, a crystalline (polymer)
laminate, magnifies and amplifies color for intense clarity and vibrancy, while a unique blend of optics captures light for a reflective flash of shine.
“When it comes to color, there are no limits. I like to have
freedom. Metallic makeup does that,” said Tom Pecheux, creative
makeup director, Estée Lauder.
Sister brand Aerin is taking a bite of the Big Apple with the
New York City Color collection. From the pristine polish of uptown to the casual cool atmosphere of downtown, Aerin offers a
“Inspired by an afternoon in the city, with
a brisk walk through Central Park or a visit to
the museum, this collection speaks to my Fall
staples—a great peacoat, a pair of sunglasses
and the perfect touch of color on my lips and
cheeks,”said Aerin Lauder in a press statement.
Bare Minerals, known for its powder foundations, has upped the ante with a unique innovation for Fall 2013. The Locked and Coated
Waterproof Last Coat is compared to a raincoat
for lashes, as it instantly transforms any mascara to waterproof. It is invisible too.
A Kiss That Sticks
Lipsticks, liners and lipglosses complement
eyeshadows and a smooth, primed canvas.
For example, SKUs that give“a pop of color
to catch their attention and a sexy plump
pout to keep it,” said Blandino about Too
Faced’s latest creation, Lip Injection Color
Bomb. The SKU combines the power of its
best-selling Lip Injection plumping technology with an explosion of satin color stain
to create fuller lips instantly, according to
the company. The collection includes a special fiery red inspired by actress Francesca