less irritating products, according to Gill.
Private label products have been an important reason for
CoValence’s growth, according to Wochner.
“Our private label products consist of current and future trend
products that fit a variety of brand philosophies which gives our
clients an opportunity to quickly move into the market with in-
novative products,” she said. “In addition, our private label prod-
ucts are excellent benchmarks for our formulators and clients to
help guide and expedite custom development pursuits.”
Nearly every contract manufacturer reports growing demand
for “natural” formulas. Consumers continue to demand more
simplistic ingredient lists. They want to see ingredient names that
they recognize, according to Shea.
“They are looking for sustainable, natural, and shorter ingre-
dient lists with all the performance they are currently receiving,”
he explained. “They love indigenous marketing stories and glob-
ally inspired solutions to their skin and hair care needs.”
They also want multi-purpose, quick-fix, and portability in
products, Shea added.
According to a US Nonwovens company spokesman, generally speaking, intimate and personal care wipes are on the rise.
The trick, he said, is to offer formulation assistance to get it right
from a differentiation standpoint.
“Marketers have seen the benefits of outsourcing outweigh
the benefits of internal production,” said the spokesman.“They get
specialized attention to formulation, innovation, lower cost structures due to lumping their volume with other wipe volumes, etc.”
And what issues are having the biggest impact on the wipes
market right now? According to US Nonwovens, flushability remains a hot topic.
“With DC and others taking a localized approach via grass
roots legislation, it’s making it harder for the wipes community to
find sensible solutions,” said the spokesman.“Each producer and
also each convertor has their own proprietary solution which can
be blaze a path forward, but many are long shots at this time vs
the tidal wave of pent up frustration in communities nationwide.”
According to US Nonwovens, the industry has to do a much
better job at finding solutions in order to keep municipalities in
And for Whom!
The men’s category grew so much for GAR Labs that the company created a separate manufacturing and filling department for
gender-focused products—specifically hot filled pomades, which
have gone through the roof in volume.
Cosmobeauti Lab’s specialties include skin care, cosmoceuti-cals, anti-aging creams, pigmentation creams, peptides and stem
cells products. More clients are inquiring about anti-aging products, according to Marketing Manager Barbara Choi. They also
want to see more new products in the market like instant lifting
serums—products that remove fine lines and wrinkles instantly
without Botox. On a less dramatic, but no less important note,
clients want products that can instantly remove dirt from the
“The whole world is full of air pollution,” observed Choi.
“More raw material suppliers are marketing for contract manufacturing exfoliating mask or tightening gel for eyes.”
Once company executives have decided on the contract manufacturing route, how can they be sure that their laundry lists of
suppliers are on the same page in terms of quality, sustainability
and other issues? F4SS, the Foundation for Strategic Sourcing,
has created AuditOne, an initiative designed to simplify, standardize and streamline the process by which major consumer
product companies conduct quality audits globally.
According to Lisa Shambro, executive director, F4SS,
AuditOne represents a significant step toward a new model for
“Technology represents an opportunity between customers
and suppliers to move toward a digital, no-touch interaction,” she
explained.“This industry is on the cusp of significant changes.”
A packaging standard is rolling out first, and from there,
AuditOne will include successive standards for CSR, sustainabil-
ity, security and more. F4SS executives are so confident in the
long-term success of AuditOne that the program is getting spun-
off to its own organization. The move is being made to comply
with regulations. Shambro will step down as executive director of
F4SS to acquire AuditOne.
Fill ‘er up! A cosmetic tube-filling line.